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TRIB3 launches reformer Pilates brand – PILAT3S
By Kath Hudson 19 Mar 2024
Pilates has been given the TRIB3 treatment Credit: TRIB3
TRIB3 is entering the Reformer Pilates space with a new brand PILAT3S
The reformer Pilates concept will offer an immersive studio experience
Executive chair, Jonathan Fisher, told HCM he's confident this approach will take Pilates into the mainstream
Sites are already lined up in Europe and the UAE
The team behind TRIB3 has launched a reformer Pilates studio concept called PILAT3S, which will be available either as a standalone franchise, or as a club-in-club concept, aiming to take the exercise modality into the mainstream.

Blending traditional Pilates with TRIB3’s methodology and tech ecosystem, the concept features three 50-minute classes – Tone, Align and Power. All programmes include regressions and progressions to make them suitable for all fitness levels.

The team believes PILAT3S offers a twist on traditional Pilates and will help demystify it and appeal to a broader audience. “Our goal is to maximise the enjoyment and benefits of Pilates by giving it the TRIB3 treatment and making it scalable,” says TRIB3 COO, Matteo Cerruti. “ TRIB3’s tech is key to its success, making the HIIT experience accessible and immersive. We’ve taken the lighting, programming and music and moulded it to complement PILAT3S.”

Studios are scheduled to open in the Netherlands, Spain, Portugal and UAE in 2024. TRIB3´s franchise partner in Sharjah, UAE, was the first to sign a co-studio franchise agreement and will be opening both TRIB3 and PILAT3S studios this summer. Other franchise partners are exploring the idea of introducing a PILAT3S studio to their existing TRIB3 location.

Executive chair, Jonathan Fisher, says the two brands complement each other well: “Our research has shown that HIIT users are very interested in complementing their training with an exercise modality such as Reformer Pilates, conversely, Pilates users want to introduce some element of additional strength and calorie-burn to their training regime.”

END NOTE
Reformer Pilates is currently on an upwards trajectory.

Xponential is aggressively rolling out itsClub Pilates brand and launched in London this year.

F45 has launched a new reformer Pilates brand called Vaura Pilates in New York City.

United Fitness Brands has recently launched the Reformcore brand and Third Space has partnered with Balanced Body for its new Wimbledon site offering a state-of-the-art Reformer Pilates studio.


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Jobs    News   Products   Magazine
NEWS
TRIB3 launches reformer Pilates brand – PILAT3S
POSTED 19 Mar 2024 . BY Kath Hudson
Pilates has been given the TRIB3 treatment Credit: TRIB3
TRIB3 is entering the Reformer Pilates space with a new brand PILAT3S
The reformer Pilates concept will offer an immersive studio experience
Executive chair, Jonathan Fisher, told HCM he's confident this approach will take Pilates into the mainstream
Sites are already lined up in Europe and the UAE
The team behind TRIB3 has launched a reformer Pilates studio concept called PILAT3S, which will be available either as a standalone franchise, or as a club-in-club concept, aiming to take the exercise modality into the mainstream.

Blending traditional Pilates with TRIB3’s methodology and tech ecosystem, the concept features three 50-minute classes – Tone, Align and Power. All programmes include regressions and progressions to make them suitable for all fitness levels.

The team believes PILAT3S offers a twist on traditional Pilates and will help demystify it and appeal to a broader audience. “Our goal is to maximise the enjoyment and benefits of Pilates by giving it the TRIB3 treatment and making it scalable,” says TRIB3 COO, Matteo Cerruti. “ TRIB3’s tech is key to its success, making the HIIT experience accessible and immersive. We’ve taken the lighting, programming and music and moulded it to complement PILAT3S.”

Studios are scheduled to open in the Netherlands, Spain, Portugal and UAE in 2024. TRIB3´s franchise partner in Sharjah, UAE, was the first to sign a co-studio franchise agreement and will be opening both TRIB3 and PILAT3S studios this summer. Other franchise partners are exploring the idea of introducing a PILAT3S studio to their existing TRIB3 location.

Executive chair, Jonathan Fisher, says the two brands complement each other well: “Our research has shown that HIIT users are very interested in complementing their training with an exercise modality such as Reformer Pilates, conversely, Pilates users want to introduce some element of additional strength and calorie-burn to their training regime.”

END NOTE
Reformer Pilates is currently on an upwards trajectory.

Xponential is aggressively rolling out itsClub Pilates brand and launched in London this year.

F45 has launched a new reformer Pilates brand called Vaura Pilates in New York City.

United Fitness Brands has recently launched the Reformcore brand and Third Space has partnered with Balanced Body for its new Wimbledon site offering a state-of-the-art Reformer Pilates studio.
RELATED STORIES
Jonathan Fisher takes the reins at TRIB3 as company restructures after £10m liquidation


Boutique operator TRIB3 is restructuring to refocus on international growth and franchising. The company will move out of direct operations and consolidate its global headquarter in Barcelona.
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UK sauna enthusiasts will converge at Galgorm Resort in Northern Ireland next week for the highly anticipated second annual UK Aufguss Championships.
Remedy Place to launch two new social wellness clubs annually as part of rollout strategy
Remedy Place, a US-based social wellness club brand, is poised for steady expansion in the coming years, with plans to open two new clubs annually moving forward.
Clinique La Prairie to operate health resort at Tri Vananda in Phuket
Swiss longevity brand Clinique La Prairie (CLP) has inked a deal with Montara Hospitality Group to operate a resort at Tri Vananda – a purpose-built wellness community in Phuket, Thailand.
Six Senses La Sagesse launches with lagoon-fronted spa inspired by Caribbean fishing villages
Six Senses has announced the grand opening of its first-ever property and spa in the Caribbean, called Six Senses La Sagesse.
US$60m Zion Canyon Hot Springs project breaks ground in Southern Utah
A brand new desert hot springs oasis, called Zion Canyon Hot Springs, is set to open in Southern Utah in Q3 of 2025.
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