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Worldwide, United States
Regenerative wellness concept Ancestral Handmade Hotels eyes South American rollout
By Megan Whitby 19 Jun 2023
Ancestral properties will be home to smart bungalows immersed in nature and equipped with wellness technology Credit: Ancestral Handmade Hotels
Ancestral Handmade Hotels is a brand-new regenerative wellness hotel concept
seeking to revive and celebrate ancestral wisdom and tribal traditions at every step – from building methods to wellness programming.

The new hotel group is the brainchild of Ana Ramirez, a passionate industry architect who is deeply committed to prioritising human and planetary health in the built environment.

Originally from Colombia, Ramirez is planning to launch a flagship Ancestral property in her hometown of Medellin, the second largest city in the country, but also has her sights set on Peru and Ecuador.

In the latest issue of Spa Business, she reveals more about her exciting plans.

The vision
“I've specialised in luxury and wellness hospitality design for 15 years, managing turnkey projects for firms such as SB Architects and OBM International,” Ramirez said, “however, during the pandemic I decided to forge my own path to prioritise creating designs that truly resonate with me.

“My goal with Ancestral is to uplift humanity by creating wellness retreats in collaboration with local communities that work in tandem with the land and are rooted in nature.

“In fact, Ancestral’s raison d’etre is to shine a spotlight on the power of ancient practices, local culture, traditional healing, regenerative tourism and nature in each of its locations.”

The concept
Each destination will be anchored by a comprehensive wellness area called The Reserve Spa featuring a Herbal Sensorial and Longevity Spa, a Wellness and Wellbeing Retreat Hub, a herbal apothecary and a plant-based restaurant.

To create the wellness menu, Ramirez plans to partner with local healing people to learn about their distinctive wellness traditions to preserve their legacy.

“In Colombia, for example, we’re devising a menu of clay mud baths, coffee massages and exfoliations, essential oil workshops, sound bath drum therapy and equine therapy.”

Other experiences will include a bioenergy dome, earthing pods, cacao ceremonies, quantum healing, fermentation classes and archaeological hiking trails.

Meanwhile, Ancestral accommodation will consist of smart bungalows immersed in nature and equipped with wellness technology.

“We’re designing all buildings sustainably and integrating sacred geometry with biophilic and bioclimatic design, as well as bio-energy to create hotels which are built to make people feel better,” Ramirez explained.

“In future, my team and I want to partner with neuroscientists to conduct research which proves the positive effects these spaces have on wellbeing.”

The hotels will feature a main communal area complete with a lobby and lounge bar, bazaar, local fusion restaurant and an aborigen coffee-tea cacao shop. Ancestral locations will also be created with gardens and a botanic event nursery to offer farm organic produce and open a soil-to-table deli and bakery.

Ancestral’s target market consists of wellness travellers, nature enthusiasts and also families – “I believe in promoting wellbeing at all ages” said Ramirez.

“We want to connect all of our guests with nature and immerse them in a different culture – and this will be a concept for locals and tourists alike, so we foresee an equal split between these groups as our customers.”

Head to the full interview at Spa Business for a progress update on the first Ancestral property in Medellin and Ramirez’s rollout plans for the group.


News
1 to 12 of 9521 news stories
22 Jul 2026
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025. The ... More
21 Jul 2026
TLee Spas and Wellness has revealed the design for a wellness destination concept for AI company Midjourney, that blurs the boundaries between spa, fitness and preventative healthcare, with the goal of improving public health. Midjourney ... More
22 Jul 2026
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences. Sloyan created the UK Academy of Sound and ... More
17 Jul 2026
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre. The 199-key property originally opened in 1890 and it has been ... More
21 Jul 2026
Swissline has opened a flagship day spa in Zurich, Switzerland, called Labo Spa. It acquired the wellness location that had been operating since 2005 at the start of 2025, before renovating the property. Swissline says ... More
21 Jul 2026
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to ... More
16 Jul 2026
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand. Walsh ... More
14 Jul 2026
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark. Organised by the International Massage Association (IMA), the ninth edition of this tournament saw the highest number of participants ... More
14 Jul 2026
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives. The resulting report, which ... More
14 Jul 2026
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences. The Six Principles for Responsible Retreats have been created to provide a shared reference ... More
12 Jul 2026
A new survey of international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry. The Therapist Wellbeing Report is based on responses from 159 ... More
16 Jul 2026
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026. The event will bring together companies seeking investment and investors looking for opportunities across ... More
     
International SPA Association - iSPA
International SPA Association - iSPA
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International SPA Association - iSPA
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