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Rosewood Rome to open with subterranean Roman bathhouse in original 19th century bank vault
By Megan Whitby 01 Feb 2021
In keeping with Rosewood’s guiding A Sense of Place philosophy, Rome’s relaxed ambience will influence the hotel’s design concept Credit: Shutterstock/Blue Planet Studio
Rosewood Hotels & Resorts has been appointed by real estate firm Antirion SGR to manage Rosewood Rome, opening in 2023 in the heart of the capital city.

Located in the former headquarters of Italy’s Banca Nazionale del Lavoro (BNL) overlooking the iconic Via Veneto, the new hotel will encompass three historic buildings, each originally built in the early 1900s and designed by renowned Italian architect Marcello Piacentini.

Rosewood Rome will offer 157 accommodations, including 44 suites, alongside a unique subterranean Roman bathhouse within the bank’s original vault.

Guests will also be offered one of Rosewood's signature Sense Spas, located on the rooftop with four treatment rooms and a wellness terrace with a reflecting pool and dynamic fitness centre.

The property’s transformation will be managed by Colliers International, led by global architecture and engineering firm, Jacobs, and Australian interior design firm, BAR Studio.

The design will take influence from the hotel’s location overlooking Via Veneto, one of Rome’s most elegant streets and a symbol of the celebrated Federico Fellini film, La Dolce Vita.

In keeping with Rosewood’s guiding A Sense of Place philosophy, Rome’s relaxed ambience will influence the hotel’s design concept, which will mix traditional architectural elements with modern décor to create a sophisticated environment.

“We’ve been searching for the right opportunities to evolve our European footprint and bring the Rosewood brand to new corners of the continent,” said Sonia Cheng, Rosewood Hotel Group CEO.

“As one of Italy’s most vibrant cities, Rome has long been at the top of the list of priority destinations in which to set the Rosewood flag.”

Upon completion, the destination will be home to three meeting rooms, a grand ballroom and three dining outlets, including a rooftop bar with a terrace offering sweeping views of the city.

Rosewood Rome will be the brand’s fourth Italian property, joining Rosewood Castiglion del Bosco in Tuscany and the upcoming Rosewood Porto Cervo and Rosewood Venice, set to open in 2022 and 2023, respectively.

The brand’s global pipeline now comprises 11 projects in Europe including projects in the UK, Germany, Austria, Spain and the Netherlands.


News
1 to 12 of 9515 news stories
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Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives. The resulting report, which ... More
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The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026. The event will bring together companies seeking investment and investors looking for opportunities across ... More
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Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth in 2025 across categories when compared ... More
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Fairmont Cheshire, The Mere, has opened today (10 July) near Knutsford in the north-west of England with a 1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept. The Select Group, ... More
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Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.  Marriott has become Fitwel’s first Enterprise Partner and the new healthy building solutions will be implemented across the ... More
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Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter. The ten guiding principles form the foundation for people building, running and championing public sauna-bathing. The draft, which ... More
     
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International SPA Association - iSPA
International SPA Association - iSPA
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International SPA Association - iSPA
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