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SSA launches #SpaWasteNotChallenge to inspire global spa teams to embrace sustainability
By Megan Whitby 21 Apr 2021
The #SpaWasteNotChallenge initiative will be live until the end of July 2021
The Sustainable Spa Association (SSA) has partnered with sustainability specialist Stephanie Hodgson from MeettheFiveR’s to help global spas understand the importance of a circular economy.

The #SpaWasteNotChallenge campaign brief focuses on helping spas find a creative solution for one of their waste streams and educate them about how a circular economy can help them:
- Save money on unnecessary waste, such as the cost of sending waste to a landfill
- Help other businesses that can use materials unwanted by a spa business
- Improve the environmental footprint of the business
- Strengthen community bonds and integration.

“We acknowledge it’s incredibly important for businesses to reduce their waste footprints and that this involves looking at both what goes into the business and what goes out,” said Lucy Brialey, SSA co-founder.

“We’re asking spas to choose one of their waste streams to send to or be collected by a local business or organisation that will then be able to make use of that material for their operations.”

The SSA’s vision is for participating spas to ultimately forge a partnership with another local entity and thus support and strengthen their community.

How to get involved
The SSA suggests that to get started, spas should host a team-building event so staff can work together towards the ultimate task.

The following are ideas for the event:
  • Discuss what goes into your spa: disposable towels, treatment products, robes, slippers, complimentary teas and coffees and fruit, treatment beds and sheets, PPE, electronics, staff food, cafe food, soft furnishings etc.

  • Discuss what currently happens to these things when they’re worn out, break, become damaged or no longer fit the decor

  • Investigate what it costs to dispose of these unwanted things

  • Brainstorm how any of that output material could be made valuable or useful again rather than just sending to a landfill or for incineration or for traditional recycling

  • Brainstorm local entities that might be able to make use of those materials – the SSA suggests this maybe could even be a side business of the spa or an employee may be keen to take this on

  • Decide on one of your waste streams as well as a local entity to supply this material to
  • Make a plan to make contact with that local entity and come up with a strategy that will benefit both your spa and them.


The SSA is encouraging all participating spas to share their individual journeys across social media using the hashtag #SpaWasteNotChallenge, to help share their progress and inspire as many spas as possible to get on board.

The campaign is running from May till the end of July and the SSA is taking the time to assess and celebrate the success of each participating spa to showcase the power of industry collaboration.

As part of the initiative, the SSA will be handing out awards for best entries in three categories: Most Creative Solution, Most Impactful Solution and Most Collaborative Solution.

To find out more, head the official SSA website.


News
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14 May 2021
Italian destination spa Preidlhof in South Tyrol is welcoming back guests with new retreats, signature rituals, specialist therapists and freshly renovated spa areas. Preidlhof has reopened following a COVID-19 lockdown and now offers 12 transformational ... More
13 May 2021
The International Spa Association (ISPA) has revealed its annual five key spa industry financial indicators from its 2021 US Spa Industry Study – known as the Big Five – during its Stronger Together Summit. Conducted ... More
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Luxury linen supplier Tielle Love Luxury wants to get tails wagging with the launch of its first luxury bathrobe created exclusively for dogs. The company works with five-star properties such as London’s Rosewood and The ... More
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COVID-19 has presented our industry with a chance to reinvent itself, said thought leader Seth Mattison at ISPA's Stronger Together Summit. Mattison, the founder of FutureSight Labs, helps leaders from organisations such as Johnson & ... More
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In the Global Wellness Institute ’s (GWI) latest Q&A, spa and wellness icon Sue Harmsworth spoke to VP of research and forecasting Beth McGroarty about the trends and challenges facing the spa and wellness industry. ... More
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Marketing guru and New York Times best-selling author Seth Godin kicked off ISPA’s Stronger Together Summit today (10 May) with an insightful keynote Power Session about the benefits of using creative, remarkable thinking to transform ... More
10 May 2021
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06 May 2021
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05 May 2021
Health club operator Bannatyne is repositioning itself as a wellness provider, as it looks to bounce back from the effects of the pandemic lockdowns. Speaking exclusively to HCM, Bannatyne' FD, Ken Campling, says the decision ... More
05 May 2021
Spa therapist wellbeing is the focus of an upcoming training course launching in Newquay, UK, in September 2021. The two-day in-person event will be hosted by The Massage Hub Training Academy and has been designed ... More
04 May 2021
Actress, entrepreneur and founder of lifestyle brand goop Gwyneth Paltrow has been appointed wellbeing advisor for cruise operator Celebrity Cruises. In her new role, Paltrow has designed a wellness event concept named goop at Sea ... More
     
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NEWS
SSA launches #SpaWasteNotChallenge to inspire global spa teams to embrace sustainability
POSTED 21 Apr 2021 . BY Megan Whitby
The #SpaWasteNotChallenge initiative will be live until the end of July 2021
It’s incredibly important for spa businesses to reduce their waste footprints and this involves looking at both what goes into the business and what goes out
– Lucy Brialey
The Sustainable Spa Association (SSA) has partnered with sustainability specialist Stephanie Hodgson from MeettheFiveR’s to help global spas understand the importance of a circular economy.

The #SpaWasteNotChallenge campaign brief focuses on helping spas find a creative solution for one of their waste streams and educate them about how a circular economy can help them:
- Save money on unnecessary waste, such as the cost of sending waste to a landfill
- Help other businesses that can use materials unwanted by a spa business
- Improve the environmental footprint of the business
- Strengthen community bonds and integration.

“We acknowledge it’s incredibly important for businesses to reduce their waste footprints and that this involves looking at both what goes into the business and what goes out,” said Lucy Brialey, SSA co-founder.

“We’re asking spas to choose one of their waste streams to send to or be collected by a local business or organisation that will then be able to make use of that material for their operations.”

The SSA’s vision is for participating spas to ultimately forge a partnership with another local entity and thus support and strengthen their community.

How to get involved
The SSA suggests that to get started, spas should host a team-building event so staff can work together towards the ultimate task.

The following are ideas for the event:
  • Discuss what goes into your spa: disposable towels, treatment products, robes, slippers, complimentary teas and coffees and fruit, treatment beds and sheets, PPE, electronics, staff food, cafe food, soft furnishings etc.

  • Discuss what currently happens to these things when they’re worn out, break, become damaged or no longer fit the decor

  • Investigate what it costs to dispose of these unwanted things

  • Brainstorm how any of that output material could be made valuable or useful again rather than just sending to a landfill or for incineration or for traditional recycling

  • Brainstorm local entities that might be able to make use of those materials – the SSA suggests this maybe could even be a side business of the spa or an employee may be keen to take this on

  • Decide on one of your waste streams as well as a local entity to supply this material to
  • Make a plan to make contact with that local entity and come up with a strategy that will benefit both your spa and them.


The SSA is encouraging all participating spas to share their individual journeys across social media using the hashtag #SpaWasteNotChallenge, to help share their progress and inspire as many spas as possible to get on board.

The campaign is running from May till the end of July and the SSA is taking the time to assess and celebrate the success of each participating spa to showcase the power of industry collaboration.

As part of the initiative, the SSA will be handing out awards for best entries in three categories: Most Creative Solution, Most Impactful Solution and Most Collaborative Solution.

To find out more, head the official SSA website.
RELATED STORIES
Sustainable Spa Association finds 33 per cent of spa businesses contribute to UN’s 17 SDGs


According to a recent survey conducted by The Sustainable Spa Association (SSA), just 33 per cent of spa businesses contribute towards the United Nations’ 17 SDG Development Goals (SDGs).
Sustainable Spa Association launches global spa industry sustainability survey


The Sustainable Spa Association (SSA) is launching a first-of-its-kind global survey into sustainability in the spa industry.
The Sustainable Spa Association launches with backing from Alberto Apostoli


A new UK-based trade-body has been launched to help spas achieve sustainability goals, called The Sustainable Spa Association (SSA).
MORE NEWS
Preidlhof reopens in Italy with refreshed wellness offering and spa updates
Italian destination spa Preidlhof in South Tyrol is welcoming back guests with new retreats, signature rituals, specialist therapists and freshly renovated spa areas.
Study: ISPA’s latest research shows signs of hope for US spa industry's recovery
The International Spa Association (ISPA) has revealed its annual five key spa industry financial indicators from its 2021 US Spa Industry Study – known as the Big Five – during its Stronger Together Summit.
Pampered pooches: Nobu's London hotel introduces bespoke spa robes for dogs
Luxury linen supplier Tielle Love Luxury wants to get tails wagging with the launch of its first luxury bathrobe created exclusively for dogs.
How can spas reimagine the future? Asks ISPA keynote Seth Mattison
COVID-19 has presented our industry with a chance to reinvent itself, said thought leader Seth Mattison at ISPA's Stronger Together Summit.
Sue Harmsworth: “I’m starting to hate the word wellness”
In the Global Wellness Institute’s (GWI) latest Q&A, spa and wellness icon Sue Harmsworth spoke to VP of research and forecasting Beth McGroarty about the trends and challenges facing the spa and wellness industry.
Seth Godin leads ISPA masterclass on how spas can optimise their marketing strategy
Marketing guru and New York Times best-selling author Seth Godin kicked off ISPA’s Stronger Together Summit today (10 May) with an insightful keynote Power Session about the benefits of using creative, remarkable thinking to transform spa businesses' ideas and practices.
+ More news   
 
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DIARY

 

17-20 May 2021

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23-26 May 2021

Global Beauty & Wellness Exchange

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