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Sensasia’s new consultancy team unveils luxury spa concept in Dubai offering tailored treatments
By Megan Whitby 04 Nov 2020
Clients are offered a menu of Sensasia’s signature treatments, plus a brand new opportunity to carve out their own spa experience, with the option to book time as opposed to treatments
After 16 years' industry experience, the UAE’s largest spa group, Sensasia, launched a consultancy branch in 2020 called The Spa People, which has just unveiled its first concept spa in the Middle East.

The new 4,000sq ft destination – called Sensasia Stories – is a flagship destination spa committed to total body wellness and located at the five-star Kempinski Hotel Mall of the Emirates, in Dubai.

Following an extensive refurbishment, The Spa People curated a spa sanctuary with six treatment rooms, to take clients on an Asian-inspired wellness journey.

Combining authentic Asian architecture; exclusively natural materials; a muted colour palette and textured tone-on-tone, Sensasia Stories was born from a brief created by Sensasia founder, Salina Handa, then custom-designed by creative director Pallavi Dean and her Dubai-born interiors brand, Roar.

Developed around a central courtyard, punctuated by contemporary interpretations of traditional Asian arch structures, Sensasia Stories provides experience showers, an ice fountain, herb saunas, steamrooms, therapeutic relaxation areas complete with heated beds, a Jacuzzi and separate male and female changing rooms.

Guests also have access to virtual reality headsets which can be incorporated into treatments to offer customised escapism and guided meditations.

Clients are offered a menu of Sensasia’s signature massage, facials and body treatments, plus a brand new opportunity to carve out their own spa experience, with the option to book time as opposed to treatments.

“I want clients to arrive knowing simply how they feel, and how they want to feel,” explains
Handa, who founded Sensasia in Dubai in 2004.

“At Sensasia Stories, we’re giving clients the option to select every element of their treatment – from stroke, to scent, to intensity – as well as offering a whole host of enhancements.”

Background
Handa launched The Spa People in 2020, although the concept was born from more than a decade of enquiries presented to her and her Sensasia team from fellow businesses in the beauty, wellness and wellbeing sectors, seeking advice in all areas of operation – including team structure, curating a unique client journey, and marketing it with impact.

In response, Sensasia launched a consultancy to lead its own portfolio of properties, while offering everything from short-term guidance and troubleshooting to existing operators, through to a full turnkey spa solution to businesses looking to enter the spa market.

This year, Handa was a member of the group which successfully lobbied the Dubai government to reopen spas in June 2020, following a letter submitted group of key spa influencers in late June, including Daniella Russell of DR Global.


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Italian destination spa Preidlhof in South Tyrol has been certified as a “Quiet Stay” by Quiet Parks International, a non-profit organisation committed to the preservation of quiet places for over 50 years. Preidlhof’s certification follows ... More
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Waldorf Astoria Maldives Ithaafushi has upgraded its spa with a new Aqua Wellness Centre to enhance guests’ wellness journey. The 7,735sq ft Aqua Wellness Centre features a custom-built hydrotherapy pool, ice fountain, steamroom and sauna, ... More
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The International Spa Association (ISPA) has released the full findings of the 2021 ISPA US Spa Industry Study, marking the 22nd anniversary of this annual research initiative. Following an initial preview of the research at ... More
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Proposals have been submitted for a AUS$25m (€15.5m, £13.4m, US$18.3m) hot springs development on the banks of Swan River in Perth, Australia. Formerly Dalkeith Hot Pools, the site used to be a popular bathing spot ... More
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Aspria Holdings, owner of eight premium wellbeing clubs in Germany, Belgium and Italy, has entered into a financial partnership with Fortress Investment Group. The deal makes over €50m of investment available to Aspria, accelerating its ... More
     
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NEWS
Sensasia’s new consultancy team unveils luxury spa concept in Dubai offering tailored treatments
POSTED 04 Nov 2020 . BY Megan Whitby
Clients are offered a menu of Sensasia’s signature treatments, plus a brand new opportunity to carve out their own spa experience, with the option to book time as opposed to treatments
I want clients to arrive knowing simply how they feel, and how they want to feel
– Salina Handa
After 16 years' industry experience, the UAE’s largest spa group, Sensasia, launched a consultancy branch in 2020 called The Spa People, which has just unveiled its first concept spa in the Middle East.

The new 4,000sq ft destination – called Sensasia Stories – is a flagship destination spa committed to total body wellness and located at the five-star Kempinski Hotel Mall of the Emirates, in Dubai.

Following an extensive refurbishment, The Spa People curated a spa sanctuary with six treatment rooms, to take clients on an Asian-inspired wellness journey.

Combining authentic Asian architecture; exclusively natural materials; a muted colour palette and textured tone-on-tone, Sensasia Stories was born from a brief created by Sensasia founder, Salina Handa, then custom-designed by creative director Pallavi Dean and her Dubai-born interiors brand, Roar.

Developed around a central courtyard, punctuated by contemporary interpretations of traditional Asian arch structures, Sensasia Stories provides experience showers, an ice fountain, herb saunas, steamrooms, therapeutic relaxation areas complete with heated beds, a Jacuzzi and separate male and female changing rooms.

Guests also have access to virtual reality headsets which can be incorporated into treatments to offer customised escapism and guided meditations.

Clients are offered a menu of Sensasia’s signature massage, facials and body treatments, plus a brand new opportunity to carve out their own spa experience, with the option to book time as opposed to treatments.

“I want clients to arrive knowing simply how they feel, and how they want to feel,” explains
Handa, who founded Sensasia in Dubai in 2004.

“At Sensasia Stories, we’re giving clients the option to select every element of their treatment – from stroke, to scent, to intensity – as well as offering a whole host of enhancements.”

Background
Handa launched The Spa People in 2020, although the concept was born from more than a decade of enquiries presented to her and her Sensasia team from fellow businesses in the beauty, wellness and wellbeing sectors, seeking advice in all areas of operation – including team structure, curating a unique client journey, and marketing it with impact.

In response, Sensasia launched a consultancy to lead its own portfolio of properties, while offering everything from short-term guidance and troubleshooting to existing operators, through to a full turnkey spa solution to businesses looking to enter the spa market.

This year, Handa was a member of the group which successfully lobbied the Dubai government to reopen spas in June 2020, following a letter submitted group of key spa influencers in late June, including Daniella Russell of DR Global.
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Waldorf Astoria Maldives’ spa launches new Aqua Wellness Centre and hydrotherapy programming
Waldorf Astoria Maldives Ithaafushi has upgraded its spa with a new Aqua Wellness Centre to enhance guests’ wellness journey.
Pandemic’s impact on US spa industry highlighted in ISPA’s 2021 Industry Study
The International Spa Association (ISPA) has released the full findings of the 2021 ISPA US Spa Industry Study, marking the 22nd anniversary of this annual research initiative.
Davines Group and Rodale Institute join forces to launch regenerative organic research centre
Davines Group has partnered with the Rodale Institute to unveil a dedicated regenerative organic agriculture research facility at Davines Group's headquarters in Parma, Italy.
QC Terme to unveil US$50m Italian thermal spa on NYC’s historic Governor’s Island with sweeping skyline views
A 74,000sq ft Italian day spa is set to debut this September on New York’s picturesque Governors Island after a US$50m (€42.3m, £36.1m) investment and seven years of planning, building and restoration.
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