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Spa bookings reach 70 per cent of pre-COVID-19 levels, reports Spabreaks.com
By Megan Whitby 30 Sep 2020
According to Spabreaks.com, the success in bookings is due to spas reopening in a way that not only respects COVID-19 measures, but also seeks to enhance experiences that support health and wellbeing
In June, the Good Spa Guide revealed the results of a survey which asked 5,000 UK spa-goers what they were most looking forward to, what worried them, and how their habits might change, in light of COVID-19.

The survey reported that just over 80 per cent of respondents said they’d go back to a spa straight away (48 per cent) and behavioural specialist Daphne Metland told Spa Business she predicted a surge in spa bookings post-lockdown.

So far, Metland’s prediction is proving accurate as UK spa bookings agency, Spabreaks.com, has confirmed its bookings have reached 70 per cent of their pre-COVID-19 capacity, since 15 August.

Spabreaks.com founder, Abi Selby, commented: “It’s been an incredibly difficult year for the spa industry but it’s been wonderful to see spas do so much to embrace the new set of circumstances and really celebrate the meaning of spa in its many different guises.

“It’s been lovely to see how welcoming and supportive customers have been when returning to spas, especially the support they’ve shown for everyone working hard to make sure they have a safe, relaxing and meaningful experience.”

According to Spabreaks.com which lists more than 750 UK spas, the success in bookings is due to spas reopening in a way that not only adheres to, and respects, COVID-19-secure measures, but also seeks to enhance experiences that support health, wellbeing and peace of mind which may have been neglected over the last few months.

For example, the warm weather has provided an excellent opportunity for guests to enjoy some of the spectacular spa gardens available across the UK.

Back in June, the survey actually indicated a demand for spas to ramp up outdoor facilities, as nearly two-thirds of the sample set said they'd feel happier using spa areas outside.

Metland commented: “We’re going to see more use of outdoor space at spas because meeting others outside has become the norm during lockdown, and due to scientific evidence supporting that the outdoors is safer, in terms of risking COVID-19 transmission.”

The trend appears to be picking up speed around the globe, with spas such as Lefay Resort and Spa Lago di Garda and California’s Glen Ivy Hot Springs beginning to offer outdoor treatments and nature retreat packages.

Selby has been as strong supporter of the industry as it lobbied government to reopen, more recently she is pushing for the reopening of thermal facilites.

"We really do need our thermal facilities open to truly start to maximise the opportunity that exists," she said.

"With many of our wonderful wellness colleagues still on furlough, it presents us with enormous challenges in so many areas, but we must all pull together and remain positive. If we all work together, we can come through this bigger and stronger."


News
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29 Oct 2020
In 2021, the Hotel Green Solution House (Hotel GSH), on the Danish island of Bornholm will welcome a brand new wing, built, clad and insulated using wooden materials that will be both CO2 neutral and ... More
29 Oct 2020
Spa provider, The Product House (TPH), is announcing a new initiative to offer free access to CIBTAC’s Spa & Salon Management Course Level 4 Diploma, in partnership with Professional Beauty. The free admission will be ... More
28 Oct 2020
Banyan Tree Group has announced it’s rolling out three groupwide initiatives to promote wellbeing, in particular mental health, during COVID-19 and beyond. The group is advocating for more corporate leaders to invest in mental health ... More
27 Oct 2020
The Sustainable Spa Association (SSA) is launching a first-of-its-kind global survey into sustainability in the spa industry. The survey is designed for spa team members and has been created to gain insight into current global ... More
28 Oct 2020
Hyatt Hotels has revealed plans to unveil a luxury Carribean resort in St. Lucia, scheduled to open in 2023. The company announced that a Hyatt affiliate has entered into a management agreement with Terra Tour ... More
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26 Oct 2020
Tributes have been flowing in from the wellness and fitness sector after the passing of industry icon, Sheila Cluff, the owner and founder of well-known Californian destination spa, The Oaks at Ojai, which she opened ... More
23 Oct 2020
Elemis has appointed its co-founder and president of Elemis USA, Noella Gabriel, to global president, effective immediately. The decision is part of a wider leadership reshuffle which sees Oriele Frank, previously Elemis’ UK managing director, ... More
23 Oct 2020
Global lifestyle brand Nobu Hospitality, founded by Robert De Niro, Nobu Matsuhisa and Meir Teper, is continuing its global expansion with a new luxury destination in Marrakech, Morocco, scheduled to open Q3 2021. The 71-key ... More
22 Oct 2020
Accor’s global VP of wellbeing, Emlyn Brown, believes COVID-19 has provided a platform for hotel spas in city locations to leverage the local market and become a crucial revenue driver. Speaking in a recent webinar ... More
21 Oct 2020
ISPA has revealed it will host a new virtual education series, called Shine On, featuring leading industry voices sharing their insights on a range of subjects critical to the industry’s present and future. ISPA will ... More
22 Oct 2020
GSN Planet (GSN) has recently unveiled a COVID-19 Sustainability Guide in response to the global pandemic. The guide is designed to provide inspiration and practical options for businesses and practitioners to evolve during the pandemic ... More
     
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Jobs   News   Products   Magazine
NEWS
Spa bookings reach 70 per cent of pre-COVID-19 levels, reports Spabreaks.com
POSTED 30 Sep 2020 . BY Megan Whitby
According to Spabreaks.com, the success in bookings is due to spas reopening in a way that not only respects COVID-19 measures, but also seeks to enhance experiences that support health and wellbeing Credit: Shutterstock: NDAB Creativity
It’s been wonderful to see spas do so much to embrace the new set of circumstances and really celebrate the meaning of spa
– Abi Selby
In June, the Good Spa Guide revealed the results of a survey which asked 5,000 UK spa-goers what they were most looking forward to, what worried them, and how their habits might change, in light of COVID-19.

The survey reported that just over 80 per cent of respondents said they’d go back to a spa straight away (48 per cent) and behavioural specialist Daphne Metland told Spa Business she predicted a surge in spa bookings post-lockdown.

So far, Metland’s prediction is proving accurate as UK spa bookings agency, Spabreaks.com, has confirmed its bookings have reached 70 per cent of their pre-COVID-19 capacity, since 15 August.

Spabreaks.com founder, Abi Selby, commented: “It’s been an incredibly difficult year for the spa industry but it’s been wonderful to see spas do so much to embrace the new set of circumstances and really celebrate the meaning of spa in its many different guises.

“It’s been lovely to see how welcoming and supportive customers have been when returning to spas, especially the support they’ve shown for everyone working hard to make sure they have a safe, relaxing and meaningful experience.”

According to Spabreaks.com which lists more than 750 UK spas, the success in bookings is due to spas reopening in a way that not only adheres to, and respects, COVID-19-secure measures, but also seeks to enhance experiences that support health, wellbeing and peace of mind which may have been neglected over the last few months.

For example, the warm weather has provided an excellent opportunity for guests to enjoy some of the spectacular spa gardens available across the UK.

Back in June, the survey actually indicated a demand for spas to ramp up outdoor facilities, as nearly two-thirds of the sample set said they'd feel happier using spa areas outside.

Metland commented: “We’re going to see more use of outdoor space at spas because meeting others outside has become the norm during lockdown, and due to scientific evidence supporting that the outdoors is safer, in terms of risking COVID-19 transmission.”

The trend appears to be picking up speed around the globe, with spas such as Lefay Resort and Spa Lago di Garda and California’s Glen Ivy Hot Springs beginning to offer outdoor treatments and nature retreat packages.

Selby has been as strong supporter of the industry as it lobbied government to reopen, more recently she is pushing for the reopening of thermal facilites.

"We really do need our thermal facilities open to truly start to maximise the opportunity that exists," she said.

"With many of our wonderful wellness colleagues still on furlough, it presents us with enormous challenges in so many areas, but we must all pull together and remain positive. If we all work together, we can come through this bigger and stronger."
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DIARY

 

03-06 Nov 2020

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