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Spa hotel and retreat designed for millennials opens in the Baltics
By Megan Whitby 16 Jun 2021
The unique new spa hotel is located in the Lithuanian spa town of Birštonas, surrounded by pine forests
After three years’ development, international spa and wellness consultancy E77 Company has opened its purpose-built spa hotel for millennials in southern Lithuania.

Spa Hotel Esé is located in the spa town of Birštonas known for its clean air, therapeutic mud and mineral water springs. The new destination is complete with a 300sq m spa including four treatment rooms, an aromatherapy sauna, Finnish sauna, Jacuzzi, steam bath sauna and swimming pool.

The Lithuanian word Esé translates to personal story or own reflections and helped inspire E77 to conceive the spa hotel as an opportunity for guests to create, compose and share.

The destination has been conceptualised for the modern tech-savvy millennial customer, with details including automated self-service check-in and check-out for the hotel, an electronic entrance to the spa and smart door locks to cater to a millennial mindset.

Guests may also check how busy the pool is through screens online, by the entrance to the spa, or inside elevators, and decide when to visit.

Egle Rukšėnaitė, E77 owner and founder, explained to Spa Business that the hotel fulfils the need for a spa destination targeting younger clients.

“At E77, we’ve long had a dream to create a destination spa hotel for a younger client.

“In my opinion, this new space is somewhere where traditional luxury does not shine, but instead luxury is expressed through art, cosy spaces, natural design and a high-quality spa offering an unadulterated and sustainable experience full of innovation.”

Three treatment rooms include massage beds provided by Netherlands-based Bellezi while one unique room offers access to Meden-Inmed’s Aquai hydromassage membrane bed.

The latter room was realised after E77 acknowledged that some millennials may be more introverted, so the team decided to include a private spa treatment room for guests to spend time alone in and experience touchless treatments without a therapist present.

Other spa treatments include a menu of organic treatments supplied by organic Irish marine skincare brand Voya.

In addition, E77 has infused the entire spa and hotel with essential oil blends from Japanese aromatherapy brand @aroma to offer all guests an unpaid therapeutic experience to help them relax and recover faster.

When guests arrive at the hotel they choose between 40 minimalist guestrooms each designed to tell a different story.

Rukšėnaitė explained that by having five unique room options – Sea, Mountain, Labyrinth, Green Room, Ocean Blue and Camping Apartment – guests have enough variety to pick a room based on their mood.

Additional offerings include remote working facilities, a functioning bar in the evening and amenities for families with young children.

The hotel was previously the Hotel Sonata, which closed in autumn 2018. Architect Paulius Mirinavicius of studio UAB Milimetras and interior designer Jurgita Masiukaite worked alongside E77 to create the destination.


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Proposals have been submitted for a AUS$25m (€15.5m, £13.4m, US$18.3m) hot springs development on the banks of Swan River in Perth, Australia. Formerly Dalkeith Hot Pools, the site used to be a popular bathing spot ... More
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Art of Cryo
Art of Cryo
Art of Cryo
Art of Cryo
Jobs   News   Products   Magazine
NEWS
Spa hotel and retreat designed for millennials opens in the Baltics
POSTED 16 Jun 2021 . BY Megan Whitby
The unique new spa hotel is located in the Lithuanian spa town of Birštonas, surrounded by pine forests
This new space is somewhere where traditional luxury does not shine, but instead luxury is expressed through art, cosy spaces, natural design and a high-quality spa
– Egle Rukšėnaitė
After three years’ development, international spa and wellness consultancy E77 Company has opened its purpose-built spa hotel for millennials in southern Lithuania.

Spa Hotel Esé is located in the spa town of Birštonas known for its clean air, therapeutic mud and mineral water springs. The new destination is complete with a 300sq m spa including four treatment rooms, an aromatherapy sauna, Finnish sauna, Jacuzzi, steam bath sauna and swimming pool.

The Lithuanian word Esé translates to personal story or own reflections and helped inspire E77 to conceive the spa hotel as an opportunity for guests to create, compose and share.

The destination has been conceptualised for the modern tech-savvy millennial customer, with details including automated self-service check-in and check-out for the hotel, an electronic entrance to the spa and smart door locks to cater to a millennial mindset.

Guests may also check how busy the pool is through screens online, by the entrance to the spa, or inside elevators, and decide when to visit.

Egle Rukšėnaitė, E77 owner and founder, explained to Spa Business that the hotel fulfils the need for a spa destination targeting younger clients.

“At E77, we’ve long had a dream to create a destination spa hotel for a younger client.

“In my opinion, this new space is somewhere where traditional luxury does not shine, but instead luxury is expressed through art, cosy spaces, natural design and a high-quality spa offering an unadulterated and sustainable experience full of innovation.”

Three treatment rooms include massage beds provided by Netherlands-based Bellezi while one unique room offers access to Meden-Inmed’s Aquai hydromassage membrane bed.

The latter room was realised after E77 acknowledged that some millennials may be more introverted, so the team decided to include a private spa treatment room for guests to spend time alone in and experience touchless treatments without a therapist present.

Other spa treatments include a menu of organic treatments supplied by organic Irish marine skincare brand Voya.

In addition, E77 has infused the entire spa and hotel with essential oil blends from Japanese aromatherapy brand @aroma to offer all guests an unpaid therapeutic experience to help them relax and recover faster.

When guests arrive at the hotel they choose between 40 minimalist guestrooms each designed to tell a different story.

Rukšėnaitė explained that by having five unique room options – Sea, Mountain, Labyrinth, Green Room, Ocean Blue and Camping Apartment – guests have enough variety to pick a room based on their mood.

Additional offerings include remote working facilities, a functioning bar in the evening and amenities for families with young children.

The hotel was previously the Hotel Sonata, which closed in autumn 2018. Architect Paulius Mirinavicius of studio UAB Milimetras and interior designer Jurgita Masiukaite worked alongside E77 to create the destination.
RELATED STORIES
E77 to deliver €40m thermal wellbeing oasis nestled in Lithuanian forest


Global spa, hotel and wellness consultancy The E77 Company is realising a new thermal spa resort and hotel among a historic pine forest in Lithuania’s coastal region of Klaipėda, Lithuania.
Lithuania’s Spa Hotel Esé invites millennials to tell their own story


International spa and wellness consultants E77 are working on a spa hotel in Lithuania designed specifically for millennial customers, which is due to open in late summer 2019.
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Preidlhof celebrates the healing power of silence with five new journeys
Italian destination spa Preidlhof in South Tyrol has been certified as a “Quiet Stay” by Quiet Parks International, a non-profit organisation committed to the preservation of quiet places for over 50 years.
Waldorf Astoria Maldives’ spa launches new Aqua Wellness Centre and hydrotherapy programming
Waldorf Astoria Maldives Ithaafushi has upgraded its spa with a new Aqua Wellness Centre to enhance guests’ wellness journey.
Pandemic’s impact on US spa industry highlighted in ISPA’s 2021 Industry Study
The International Spa Association (ISPA) has released the full findings of the 2021 ISPA US Spa Industry Study, marking the 22nd anniversary of this annual research initiative.
Davines Group and Rodale Institute join forces to launch regenerative organic research centre
Davines Group has partnered with the Rodale Institute to unveil a dedicated regenerative organic agriculture research facility at Davines Group's headquarters in Parma, Italy.
QC Terme to unveil US$50m Italian thermal spa on NYC’s historic Governor’s Island with sweeping skyline views
A 74,000sq ft Italian day spa is set to debut this September on New York’s picturesque Governors Island after a US$50m (€42.3m, £36.1m) investment and seven years of planning, building and restoration.
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DIARY

 

02-03 Aug 2021

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