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SpaFest confirms Sue Harmsworth as keynote for 2021 in-person event
By Megan Whitby 10 Mar 2021
Sue Harmsworth, industry influencer and founder of established wellness and spa brand ESPA
Spa and wellness industry event SpaFest has announced industry legend Sue Harmsworth MBE will keynote its 2021 conference, hosted at five-star eco-resort, Gwel an Mor in Cornwall, UK, from 12-14 October.

Harmsworth founded established spa and wellness brand ESPA and will host a discussion focused on the trends and challenges facing the spa and wellness industry.

SpaFest focuses on people, planet and health, and will take on new meaning this year as every spa and wellness professional looks for new ways to reconnect, rebuild and re-energise their personal and professional wellbeing after a challenging year.

Founded by Amanda Winwood, founder of Made for Life Organics, SpaFest is a not-for-profit event to benefit the Made for Life Foundation, which supports people living with cancer.

This unique industry gathering, which welcomes all, is free from the formalities of business attire, name badges and organised selling.

“The vision for SpaFest is and has always been about creating sustainable change in wellness for a healthier world,” said Winwood.

“Meaningful conversations within the spa and wellbeing sector for both suppliers and operators, with no pressure to buy or sell, just to simply connect and be inspired.”

With empowering sessions, thought-provoking talks and the opportunity to truly connect, learn and grow, SpaFest offers a delicate balance of education, inspiration and social wellbeing activities.

This year’s speaker line-up includes Iain Bell, founder, Executive Fitness Foundation; Dr Neil Carpenter, founder, NMC2; Claudia Roth, founder, Soul Luxury; and Kay Pennington, group spa manager, Center Parcs Aqua Sana.

Attendees will also be treated to wellbeing workshops including gong baths, yoga, forest bathing and swimming.

Mental performance coach Jamie Edwards, founder of Trained Brain, will kick the event off with a leadership programme, focused on 'leading yourself and others beyond crisis', offering perfect empowerment for spa industry professionals.

More speakers and details will be announced soon.

SpaFest 2021 sign-up
Registration has opened for the event and the SpaFest team is proud to announce that operators and suppliers will be offered the same prices.

See below for full pricing information:
  • Two-day ticket – including SpaFest Welcome dinner on 12 October and entrance to SpaFest on 13-14 October – £325 (US$452, €380) exc VAT

  • Three-day ticket – including Reconnect boot camp with Jamie Edwards and a welcome dinner on evening of October 12 – £395 (US$549, €461) exc VAT


Booking enquiries should be made through [email protected] and accommodation must be booked separately though contacting Gwel an Mor.

SpaFest team expands with new appointments
In other news, Winwood has updated the SpaFest team with a selection of new industry appointments.

The new additions are as follows:
  • Brian Hunter, director of spa and leisure at The Old Course Hotel, St Andrews, Scotland – chair of the new SpaFest Advisory Board

  • Sarah Camilleri, founding editor of European Spa magazine – SpaFest director
  • Mark Smith, media consultant – official lead of communications.


SpaFest has also welcomed new Advisory Board members including Barbara Cooke, BC Softwear MD, Iain Bell, founder of Executive Fitness Foundation, Leon Trayling, co-founder of ishga skincare and Kicki Carlsson, co-founder of Drom.


News
1 to 12 of 9515 news stories
17 Jul 2026
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre. The 199-key property originally opened in 1890 and it has been ... More
16 Jul 2026
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand. Walsh ... More
14 Jul 2026
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark. Organised by the International Massage Association (IMA), the ninth edition of this tournament saw the highest number of participants ... More
14 Jul 2026
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives. The resulting report, which ... More
14 Jul 2026
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences. The Six Principles for Responsible Retreats have been created to provide a shared reference ... More
12 Jul 2026
A new survey of international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry. The Therapist Wellbeing Report is based on responses from 159 ... More
16 Jul 2026
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026. The event will bring together companies seeking investment and investors looking for opportunities across ... More
09 Jul 2026
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth in 2025 across categories when compared ... More
08 Jul 2026
Robert Thurman, an expert on Tibetan Buddhism and the spiritual director of Menla Retreat and Dewa Spa in Woodstock, has died, aged 84. Thurman – also known for being father to actress Uma Thurman – ... More
10 Jul 2026
Fairmont Cheshire, The Mere, has opened today (10 July) near Knutsford in the north-west of England with a 1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept. The Select Group, ... More
10 Jul 2026
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.  Marriott has become Fitwel’s first Enterprise Partner and the new healthy building solutions will be implemented across the ... More
10 Jul 2026
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter. The ten guiding principles form the foundation for people building, running and championing public sauna-bathing. The draft, which ... More
     
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