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Sustainability: circular skincare brand launches with 'buy the product and borrow the packaging' model
By Megan Whitby 13 Jul 2021
The company is driven by a mission to transform the beauty industry’s response to the accelerating environmental crisis Credit: Ace of Air
Today’s consumers have high expectations for brands to tackle sustainability head-on.

In early 2021, a new US beauty and wellness brand named Ace of Air raised the bar for the industry by launching with a fully circular shared packaging model which operates with a Buy the Product and Borrow the Packaging scheme.

Ace of Air is co-founded by former Revlon CMO, Stephanie Stahl; supermodel, Petra Nemcova; and founder of merchant banking firm, Three Ocean Partners, David Knowlton.

It launched with eight vegan and cruelty-free skincare and supplement products, priced between US$35-US$85 (€29-€71, £25-£61), in packaging capable of at least 100 uses made from steel, ceramic and Fairtrade rubber.

When purchasing, consumers pay a non-refundable US$2 (€2, £1) fee to rent packaging on top of the products. They must then return their empty containers no later than six months after their order, so Ace of Air can clean, re-fill and re-use them for future orders, or incur a fee of US$25 (€21, £18).

Products are also shipped in a reusable Boomerang Box – which adds a further US$3 (€2, £2) to the bill – which must be returned in 30 days or they’re charged US$20 (€17, £14).

Ultimately, the company is on a mission to transform the beauty industry’s response to the accelerating environmental crisis and encourage consumers to take responsibility for the full life of packaging.

“In 2017, we began creating an uplifting, inclusive brand designed to have a positive impact on people and our planet,” comments Stahl, Ace of Air CEO and co-founder.
“We did this because our planet needs a beauty and wellness brand that fundamentally changes what and how we consume.”

The renting model provides potential inspiration for professional beauty and skincare brands wishing to seriously integrate sustainability.

And with major brands such as ESPA recently getting on board with product return and recycle schemes, it seems only a matter of time until these models become standard practice.

Such models allow brands not only to help consumers build awareness of responsible consumption but also helps to distinguish themselves in a saturated market where green-washing is rife.

In future, spa operators could also run similar product return and recycle schemes through their retail boutiques.

To read the whole story, head to the most recent issue of Spa Business.


News
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30 Jul 2021
Italian destination spa Preidlhof in South Tyrol has been certified as a “Quiet Stay” by Quiet Parks International, a non-profit organisation committed to the preservation of quiet places for over 50 years. Preidlhof’s certification follows ... More
29 Jul 2021
Waldorf Astoria Maldives Ithaafushi has upgraded its spa with a new Aqua Wellness Centre to enhance guests’ wellness journey. The 7,735sq ft Aqua Wellness Centre features a custom-built hydrotherapy pool, ice fountain, steamroom and sauna, ... More
29 Jul 2021
The International Spa Association (ISPA) has released the full findings of the 2021 ISPA US Spa Industry Study, marking the 22nd anniversary of this annual research initiative. Following an initial preview of the research at ... More
28 Jul 2021
Davines Group has partnered with the Rodale Institute to unveil a dedicated regenerative organic agriculture research facility at Davines Group's headquarters in Parma, Italy. This integrated partnership is an effort to propel the regenerative organic ... More
27 Jul 2021
A 74,000sq ft Italian day spa is set to debut this September on New York’s picturesque Governors Island after a US$50m (€42.3m, £36.1m) investment and seven years of planning, building and restoration. Named QC NY, ... More
27 Jul 2021
Arizona’s Sedona Rouge resort is currently undergoing a property-wide transformation and will debut as The Wilde Resort & Spa in September 2021. Surrounded by the majestic red rock formations of Sedona and situated at the ... More
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The United Nations Educational, Scientific and Cultural Organization (UNESCO) has honoured 11 European spa towns and added them to its esteemed World Heritage List. The new transnational serial World Heritage Site is composed of The ... More
26 Jul 2021
Alpine tree species and ancient Celtic nature doctrines are inspiring spa programming at Forestis in South Tyrol, a secluded Italian alpine retreat surrounded by forests and a dramatic mountain backdrop. The luxury resort is located ... More
22 Jul 2021
Fairmont’s second Moroccan outpost has opened in the bay of Taghazout, renowned for its golden sand beaches, azure waters and extraordinary sunsets. The 146-room Fairmont Taghazout Bay stretches over 18-hectares of beachfront land and is ... More
21 Jul 2021
The Wellness Tourism Association (WTA) will host its inaugural International Wellness Tourism Conference at the Carillon Miami Wellness Resort, Florida, between 28-30 September 2021. For the first time, the association’s annual two-day event – formerly ... More
20 Jul 2021
Proposals have been submitted for a AUS$25m (€15.5m, £13.4m, US$18.3m) hot springs development on the banks of Swan River in Perth, Australia. Formerly Dalkeith Hot Pools, the site used to be a popular bathing spot ... More
19 Jul 2021
Aspria Holdings, owner of eight premium wellbeing clubs in Germany, Belgium and Italy, has entered into a financial partnership with Fortress Investment Group. The deal makes over €50m of investment available to Aspria, accelerating its ... More
     
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NEWS
Sustainability: circular skincare brand launches with 'buy the product and borrow the packaging' model
POSTED 13 Jul 2021 . BY Megan Whitby
The company is driven by a mission to transform the beauty industry’s response to the accelerating environmental crisis Credit: Ace of Air
Credit: Ace of Air
We created Ace of Air because our planet needs a beauty and wellness brand that fundamentally changes what and how we consume
– Stephanie Stahl
Today’s consumers have high expectations for brands to tackle sustainability head-on.

In early 2021, a new US beauty and wellness brand named Ace of Air raised the bar for the industry by launching with a fully circular shared packaging model which operates with a Buy the Product and Borrow the Packaging scheme.

Ace of Air is co-founded by former Revlon CMO, Stephanie Stahl; supermodel, Petra Nemcova; and founder of merchant banking firm, Three Ocean Partners, David Knowlton.

It launched with eight vegan and cruelty-free skincare and supplement products, priced between US$35-US$85 (€29-€71, £25-£61), in packaging capable of at least 100 uses made from steel, ceramic and Fairtrade rubber.

When purchasing, consumers pay a non-refundable US$2 (€2, £1) fee to rent packaging on top of the products. They must then return their empty containers no later than six months after their order, so Ace of Air can clean, re-fill and re-use them for future orders, or incur a fee of US$25 (€21, £18).

Products are also shipped in a reusable Boomerang Box – which adds a further US$3 (€2, £2) to the bill – which must be returned in 30 days or they’re charged US$20 (€17, £14).

Ultimately, the company is on a mission to transform the beauty industry’s response to the accelerating environmental crisis and encourage consumers to take responsibility for the full life of packaging.

“In 2017, we began creating an uplifting, inclusive brand designed to have a positive impact on people and our planet,” comments Stahl, Ace of Air CEO and co-founder.
“We did this because our planet needs a beauty and wellness brand that fundamentally changes what and how we consume.”

The renting model provides potential inspiration for professional beauty and skincare brands wishing to seriously integrate sustainability.

And with major brands such as ESPA recently getting on board with product return and recycle schemes, it seems only a matter of time until these models become standard practice.

Such models allow brands not only to help consumers build awareness of responsible consumption but also helps to distinguish themselves in a saturated market where green-washing is rife.

In future, spa operators could also run similar product return and recycle schemes through their retail boutiques.

To read the whole story, head to the most recent issue of Spa Business.
RELATED STORIES
GWI refreshes UN Sustainable Development Goals initiative with new leadership appointments


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G7 Summit to be hosted at sustainable beachfront spa hotel in Cornwall


Eco-hotel and beachfront spa resort Carbis Bay Estate and Hotel in Cornwall, UK, will host leaders from Canada, France, Germany, Italy, Japan, the UK and the US for the 2021 G7 Summit from 11 – 13 June.
SSA launches #SpaWasteNotChallenge to inspire global spa teams to embrace sustainability


The Sustainable Spa Association (SSA) has partnered with sustainability specialist Stephanie Hodgson from MeettheFiveR’s to help global spas understand the importance of a circular economy.
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At a time when companies in the hospitality sector are facing unprecedented challenges, private equity firm Alta Capital Real Estate has grasped the opportunity to invest in undervalued wellness hospitality assets across Asia-Pacific.
MORE NEWS
Preidlhof celebrates the healing power of silence with five new journeys
Italian destination spa Preidlhof in South Tyrol has been certified as a “Quiet Stay” by Quiet Parks International, a non-profit organisation committed to the preservation of quiet places for over 50 years.
Waldorf Astoria Maldives’ spa launches new Aqua Wellness Centre and hydrotherapy programming
Waldorf Astoria Maldives Ithaafushi has upgraded its spa with a new Aqua Wellness Centre to enhance guests’ wellness journey.
Pandemic’s impact on US spa industry highlighted in ISPA’s 2021 Industry Study
The International Spa Association (ISPA) has released the full findings of the 2021 ISPA US Spa Industry Study, marking the 22nd anniversary of this annual research initiative.
Davines Group and Rodale Institute join forces to launch regenerative organic research centre
Davines Group has partnered with the Rodale Institute to unveil a dedicated regenerative organic agriculture research facility at Davines Group's headquarters in Parma, Italy.
QC Terme to unveil US$50m Italian thermal spa on NYC’s historic Governor’s Island with sweeping skyline views
A 74,000sq ft Italian day spa is set to debut this September on New York’s picturesque Governors Island after a US$50m (€42.3m, £36.1m) investment and seven years of planning, building and restoration.
Secluded boutique hotel and spa retreat set to debut in Arizona desert town
Arizona’s Sedona Rouge resort ​is currently undergoing a property-wide transformation and will debut as The Wilde Resort & Spa in September 2021.
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09-13 Sep 2021

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