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The Alchemist Spa targets the teenage market with new treatment menu
By Lauren Heath-Jones 07 Aug 2019
The Alchemist has created a facial treatment for teenagers
The Alchemist Spa at Woolacombe Bay Hotel in Devon, UK, has teamed up with product house Natural Spa Factory to launch its new summer treatment menu, which will include treatments for teenagers.

Designed with an emphasis on self-care, the seasonal menu will give guests the opportunity to spend time alone to reflect and recharge.

The new treatments will include a summery twist on the spa's Rasul experience, an Arabic bathing ritual combining mineral-rich mud, heat and steam with an exfoliating scrub. Guests will be able to choose from five evocative summer scents including watermelon, citrus, lavender, floral and chocolate, with each offering its own benefits.

Capitalising on the current trend for multi-generational tourists and spa visitors, as reported in Q2 of Spa Business, The Alchemist will also introduce a selection of treatments for teenagers. Designed to give teens the chance to enjoy spa time with their parents and relax after a stressful school year, the treatments, consist of Teenage Dream, a soothing facial developed for younger, hormonal, combination and sensitive skin types and Prom Date, a gel manicure or pedicure.

A range of 'fruity' facials and sea salt pedicures complete the menu.

Clare Palfreeman, spa manager at The Alchemist, said: "We offer seasonal brochures throughout the year as we want to be able to offer a variety of treatments inspired by the seasons. This is not only nice for our regular clients but also the therapists, as it keeps everything fresh."

"I introduced teenage treatments during school holidays because I know as a mum how nice it is to treat your child. I recognised our main brochure can seem daunting for a teenager so we gave their treatments a slightly lower price point and included a drink so they could feel like a grown up," Palfreeman added.


News
1 to 12 of 9512 news stories
14 Jul 2026
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark. Organised by the International Massage Association (IMA), the ninth edition of this tournament saw the highest number of participants ... More
14 Jul 2026
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives. The resulting report, which ... More
14 Jul 2026
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences. The Six Principles for Responsible Retreats have been created to provide a shared reference ... More
12 Jul 2026
A new survey of international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry. The Therapist Wellbeing Report is based on responses from 159 ... More
09 Jul 2026
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth in 2025 across categories when compared ... More
08 Jul 2026
Robert Thurman, an expert on Tibetan Buddhism and the spiritual director of Menla Retreat and Dewa Spa in Woodstock, has died, aged 84. Thurman – also known for being father to actress Uma Thurman – ... More
10 Jul 2026
Fairmont Cheshire, The Mere, has opened today (10 July) near Knutsford in the north-west of England with a 1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept. The Select Group, ... More
10 Jul 2026
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.  Marriott has become Fitwel’s first Enterprise Partner and the new healthy building solutions will be implemented across the ... More
10 Jul 2026
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter. The ten guiding principles form the foundation for people building, running and championing public sauna-bathing. The draft, which ... More
09 Jul 2026
Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional dance classes and group cold plunge sessions in response to market demand for social connection.  The brand says it is encouraging ... More
03 Jul 2026
Preidlhof Luxury DolceVita Resort, the destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, designed by wellness expert and consultant Patrizia Bortolin. Bortolin has been the ... More
10 Jul 2026
Anna Bjurstam – who left her role as Wellness Pioneer at Six Senses Hotels and Resorts at the end of June – has launched a new wellness, longevity and 'consciousness consultancy' called Wahayla. Bjurstam is ... More
     
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