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The Covery inks partnership with Aura Spa to bring recovery services to Northeastern US
By Megan Whitby 21 Mar 2024
The Covery aims to alleviate the stresses of daily life by emphasising recovery and stress-relieving practices such as cryotherapy Credit: Shutterstock/Jacob Lund
The Covery has entered into a licensing partnership with Aura Spa to increase access to recovery and wellness therapies in the US
The partnership will initially introduce The Covery's services to three Aura Spa locations in the Northeast, with potential for further expansion
Services on offer will include IV therapy, NAD infusions, hyperbaric oxygen therapy, cryotherapy and lymphatic drainage compression
The Covery currently operates 12 locations, with 85 new franchises in development and plans to sell territories to over 50+ franchisees by the end of 2024
The Covery, a lifestyle optimisation wellness brand, has announced a new licensing partnership with Aura Spa, solidifying its commitment to broadening access to recovery and wellness therapies throughout the US.

This strategic partnership will introduce The Covery and its services to three Aura Spa locations in the Northeast – in Washington DC and Northern Virginia – with the potential to expand further in the future.

Aura Spa plans to integrate a variety of The Covery’s offerings, including IV therapy, NAD infusions, hyperbaric oxygen therapy, cryotherapy and lymphatic drainage compression.

The Covery currently has 12 locations open, with 85 new franchises currently in development, as well as several resort and wellness licenses in place, and plans to sell upwards of 50+ territories by the end of 2024.

As the fitness industry embraces new trends like HIIT, yoga and Pilates, The Covery wants to champion the idea that the recovery process is just as crucial as the workout itself.

Recognising the universal applicability of this concept, The Covery aims to alleviate the stresses of daily life by emphasising recovery and stress-relieving practices.

Aaron Moore, president of Aura Spa, said: “The Covery's passionate approach to wellness services and its outstanding support in product launches were compelling factors in our decision to join forces with their brand.

“This partnership presents us with the opportunity to extend our list of services available to the communities we serve and provide them with a more well-balanced approach to wellness.”

Tatum Crews, CEO of The Covery, said: “As we navigate further growth and evolution within the wellness sector, we anticipate that this partnership will play a pivotal role in enhancing individuals’ relaxation, revitalisation and rejuvenation needs through the combination of our exceptional services."

As The Covery continues its franchise expansion, it is actively seeking multi-unit franchise partners, specifically in the Southeast part of the country.

The initial franchise fee is US$39,500 (€36,400, £31,000) for the first location. For more information, visit The Covery’s official website.


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18 Apr 2024
The Global Wellness Institute (GWI) has released new data on the US’ wellness economy, valuing it at US$1.8 trillion. According to the organisation's recent report – called The Global Wellness Economy: United States – the ... More
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UK sauna enthusiasts will converge at Galgorm Resort in Northern Ireland next week for the highly anticipated second annual UK Aufguss Championships. Hosted from 22-24, the event will see competitors from across the UK showcasing ... More
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Remedy Place, a US-based social wellness club brand, is poised for steady expansion in the coming years, with plans to open two new clubs annually moving forward Remedy Place is the brainchild of Dr Jonathan ... More
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Luxury lakeside retreat The Ritz-Carlton-Reynolds, Lake Oconee in Georgia, US, is gearing up to unveil its new-look destination spa this May following a comprehensive makeover. Spanning 27,000sq ft, the newly renovated spa will feature entirely ... More
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Europe’s first Evian Spa has opened at the five-star Hôtel Royal in Evian-les-Bains, France – the birthplace of the Danone-owned mineral water brand Evian. The spa has been realised following a comprehensive 12-month renovation of ... More
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A boutique safari and wellness escape will open in Botswana’s wildlife-rich Okavango Delta this May, marking the latest venture from Ibiza's Atzaró Group. The Atzaró Okavango Camp will be a 12-suite property, situated by the ... More
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Spa Supply Solutions
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NEWS
The Covery inks partnership with Aura Spa to bring recovery services to Northeastern US
POSTED 21 Mar 2024 . BY Megan Whitby
The Covery aims to alleviate the stresses of daily life by emphasising recovery and stress-relieving practices such as cryotherapy Credit: Shutterstock/Jacob Lund
Credit: The Covery
This partnership will play a pivotal role in enhancing individuals’ relaxation, revitalisation and rejuvenation needs
– Tatum Crews
The Covery has entered into a licensing partnership with Aura Spa to increase access to recovery and wellness therapies in the US
The partnership will initially introduce The Covery's services to three Aura Spa locations in the Northeast, with potential for further expansion
Services on offer will include IV therapy, NAD infusions, hyperbaric oxygen therapy, cryotherapy and lymphatic drainage compression
The Covery currently operates 12 locations, with 85 new franchises in development and plans to sell territories to over 50+ franchisees by the end of 2024
The Covery, a lifestyle optimisation wellness brand, has announced a new licensing partnership with Aura Spa, solidifying its commitment to broadening access to recovery and wellness therapies throughout the US.

This strategic partnership will introduce The Covery and its services to three Aura Spa locations in the Northeast – in Washington DC and Northern Virginia – with the potential to expand further in the future.

Aura Spa plans to integrate a variety of The Covery’s offerings, including IV therapy, NAD infusions, hyperbaric oxygen therapy, cryotherapy and lymphatic drainage compression.

The Covery currently has 12 locations open, with 85 new franchises currently in development, as well as several resort and wellness licenses in place, and plans to sell upwards of 50+ territories by the end of 2024.

As the fitness industry embraces new trends like HIIT, yoga and Pilates, The Covery wants to champion the idea that the recovery process is just as crucial as the workout itself.

Recognising the universal applicability of this concept, The Covery aims to alleviate the stresses of daily life by emphasising recovery and stress-relieving practices.

Aaron Moore, president of Aura Spa, said: “The Covery's passionate approach to wellness services and its outstanding support in product launches were compelling factors in our decision to join forces with their brand.

“This partnership presents us with the opportunity to extend our list of services available to the communities we serve and provide them with a more well-balanced approach to wellness.”

Tatum Crews, CEO of The Covery, said: “As we navigate further growth and evolution within the wellness sector, we anticipate that this partnership will play a pivotal role in enhancing individuals’ relaxation, revitalisation and rejuvenation needs through the combination of our exceptional services."

As The Covery continues its franchise expansion, it is actively seeking multi-unit franchise partners, specifically in the Southeast part of the country.

The initial franchise fee is US$39,500 (€36,400, £31,000) for the first location. For more information, visit The Covery’s official website.
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UK sauna enthusiasts will converge at Galgorm Resort in Northern Ireland next week for the highly anticipated second annual UK Aufguss Championships.
Remedy Place to launch two new social wellness clubs annually as part of rollout strategy
Remedy Place, a US-based social wellness club brand, is poised for steady expansion in the coming years, with plans to open two new clubs annually moving forward.
Clinique La Prairie to operate health resort at Tri Vananda in Phuket
Swiss longevity brand Clinique La Prairie (CLP) has inked a deal with Montara Hospitality Group to operate a resort at Tri Vananda – a purpose-built wellness community in Phuket, Thailand.
Six Senses La Sagesse launches with lagoon-fronted spa inspired by Caribbean fishing villages
Six Senses has announced the grand opening of its first-ever property and spa in the Caribbean, called Six Senses La Sagesse.
US$60m Zion Canyon Hot Springs project breaks ground in Southern Utah
A brand new desert hot springs oasis, called Zion Canyon Hot Springs, is set to open in Southern Utah in Q3 of 2025.
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