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The Well prepares to kick off global expansion strategy with new tropical wellness resort in Costa Rican rainforest
By Megan Whitby 07 Oct 2021
All wellness journeys will begin at its Casa de Agua – a green-house style pool and heat therapy room overlooking rolling hills and lush green tree-top canopy Credit: The Well at Hacienda AltaGracia
Modern US wellness brand The Well is set to open its first international holistic wellbeing retreat outside of the US at the Hacienda AltaGracia, Auberge Resorts Collection, located in the foothills of Costa Rica’s Talamanca Mountains.

Adopting an integrated holistic approach, the spa will sit within a 180-acre resort – offering 50 Hacienda-style villa accommodations – which also encompasses a working coffee farm, organic vegetable gardens and horse stables.

The Well at Hacienda Alta Gracia will open in November and join the brand’s existing portfolio of two US destinations; its flagship New York location and its latest opening in Connecticut.

Speaking exclusively to Spa Business, The Well revealed that the upcoming retreat will mark the start of its strategic global expansion plan that includes a second location in Central America as well as destinations in Florida, California, Texas, Colorado and the UK.

After 12 months of construction, the 20,000sq ft (1,858sq m) wellness facility will launch with eight treatment rooms, supplied by Living Earth Crafts, Celluma and Hyperice.

The Well’s former director of programming Emily Johnson has been appointed as the resort’s director of wellness and programming.

Programming will range from rituals inspired by Central American rituals incorporating local flowers and herbs to craniosacral therapy, as well as binaural sound therapy, night-time astrology sessions, yoga, forest-bathing and high-tech touchless technology to foster recovery.

Spa treatments will incorporate products from skincare brand Ayuna and The Well's own in-house line, as well as local products from Costa Rica sourced for the destination.

The Well has also curated a selection of restorative activities for guests, such as Equine Therapy, Lunar Gong Baths and Silent Breakfasts, to help them connect to Hacienda AltaGracia’s core philosophy; community-oriented, a sense of belonging and learning unites visitors and locals.

To complete the offering, The Well's certified health coaches will be on hand to educate and support guests toward their individual health and wellness goals.

Coaches will conduct a thorough health history intake with guests before creating a personalised experience that can include recommendations for mindful movement classes, specialised appointments with practitioners, dietary support and integrated treatments and programmes.

All wellness journeys at the retreat will begin at its Casa de Agua, the location’s green-house style pool and heat therapy room overlooking rolling hills and lush green tree-top canopies.

Here, guests will be welcomed with a signature five-step purifying ritual to prepare them to receive the benefits of their selected therapy.

The ritual will begin with guests massaging hand-harvested plant-based Costa Rican clay into their skin before reclining on a heated stone lounger and sipping hot herbal tea while looking across the Talamanca Mountains.

Next, they’ll visit the experience shower to wash off the clay and activate the five senses to prepare them for a soothing soak in a tranquillity pool complete with gooseneck water jets to massage the neck and shoulders.

Guests will then experience the lavender-scented aromatherapy steamroom, followed by the sauna and then a final experience shower ritual before their treatment.

The Well at Hacienda’s AltaGracia’s spa facilities will also encompass a hydrotherapy tub, thermal suite, curated retail experience and multiple ranchos for outdoor mindful movement classes.

Architecture and design firm Arconsa helped supply the spa’s wet and thermal facilities while interior designer Nina Gotlieb designed the space. The spa’s retail experience was designed by School House.


News
1 to 12 of 9515 news stories
17 Jul 2026
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre. The 199-key property originally opened in 1890 and it has been ... More
16 Jul 2026
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand. Walsh ... More
14 Jul 2026
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark. Organised by the International Massage Association (IMA), the ninth edition of this tournament saw the highest number of participants ... More
14 Jul 2026
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives. The resulting report, which ... More
14 Jul 2026
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences. The Six Principles for Responsible Retreats have been created to provide a shared reference ... More
12 Jul 2026
A new survey of international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry. The Therapist Wellbeing Report is based on responses from 159 ... More
16 Jul 2026
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026. The event will bring together companies seeking investment and investors looking for opportunities across ... More
09 Jul 2026
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth in 2025 across categories when compared ... More
08 Jul 2026
Robert Thurman, an expert on Tibetan Buddhism and the spiritual director of Menla Retreat and Dewa Spa in Woodstock, has died, aged 84. Thurman – also known for being father to actress Uma Thurman – ... More
10 Jul 2026
Fairmont Cheshire, The Mere, has opened today (10 July) near Knutsford in the north-west of England with a 1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept. The Select Group, ... More
10 Jul 2026
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.  Marriott has become Fitwel’s first Enterprise Partner and the new healthy building solutions will be implemented across the ... More
10 Jul 2026
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter. The ten guiding principles form the foundation for people building, running and championing public sauna-bathing. The draft, which ... More
     
International SPA Association - iSPA
International SPA Association - iSPA
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International SPA Association - iSPA
International SPA Association - iSPA
International SPA Association - iSPA
International SPA Association - iSPA
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