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19-21 Jul 2026
The Global Ambassador , Phoenix, United States
22-25 Jul 2026
The Global Ambassador , Phoenix, United States
23-26 Aug 2026
The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026
MITEC Kuala Lumpur,Malaysia, Malaysia
18-20 Sep 2026
Sheraton Norfolk Waterside, Norfolk, United States
22-23 Sep 2026
Four Seasons Hotel Bangkok at Chao Phraya River, Bangkok , Thailand
27-29 Sep 2026
Farnham Estate Spa & Golf Resort, Ireland
29 Sep - 02 Oct 2026
Pical Resort, Valamar Collection, Porec, Croatia
W Hotels Debuts in Oman
By Jane Kitchen 18 Sep 2019
All of the 279 guestrooms and suites at W Muscat provide uninterrupted views ocean
Marriott International has opened its latest W Hotels in Oman, the second W to open in the Middle East this year.

The 279-bedroom W Muscat is set against the backdrop of the rugged Al Hajar Mountains, which form a stark contrast to the historic capital city’s lively waterfront. All of the guestrooms and suites at W Muscat provide uninterrupted views ocean, with their design drawing inspiration from the ocean as well as the asymmetrical lines of the nearby mountains, caves and desert.

The Escape’s Away Spa offers 10 treatment rooms, a steam room, a hammam and a couples’ treatment room. The design is inspired by the ancient ritual of stargazing, where guests are enveloped under a bejeweled night sky with the intimacy of cave-like comfort. The spa also includes a Beauty Bar for touch-ups and ‘quick fix’ treatments.

A 1800 sqm beachfront pool offers views of the Gulf of Oman and forms part of the W brand’s WET experience. Here, guests can swim, soak up the sun and enjoy signature beverages while listening to live DJ performances.

W Muscat will be hosting a FUEL Weekend in October – the W brand’s signature fitness and wellness retreat – where WET will take centre stage. The hotel’s FIT fitness centre boasts sea views and state-of-the-art equipment

The architectural narrative of W Muscat immerses guests in the concept of exploration and the storytelling tradition of the nomadic Bedouin traveler.

Its design is inspired by the diverse and vibrant natural locale – from the rugged mountain range to the vast Omani desert, the sparkling bay to the azure waters of the Arabian Sea. Colourful hints of Muscat’s vibrant culture are interspersed throughout the spaces to evoke the mystery and adventure of the city’s rich heritage and storied past.

Welcoming guests upon arrival is a striking, nine-ton frankincense tree sculpture designed by artist Pongsatat Uaiklang that pays tribute to Omani culture. Standing at an impressive 10 meters tall, the piece is made of solid stainless steel, welded from 28 winding pieces. In traditional Omani culture, frankincense was used to bless and welcome weary travellers after their long journeys.

In that same tradition, guests are then ushered into the inviting Living Room (W’s take on the lobby) where they can relax and unwind in an Arabic Majlis, beneath an oversized installation of the Omani Kummas, chic headgears that are unmistakable marks of the Omani attire.

“Muscat is a fascinating and exciting city. Its cultural DNA honours millennia of tradition while looking to what’s new and next – an ideal match for the W brand,” said Anthony Ingham, global brand leader, W Hotels Worldwide. “The arrival of W in Muscat marks a new chapter for both the brand and this buzzing metropolis. The hotel reinterprets Omani design and cultural traditions to create a modern, energetic and stylish Escape unlike anything the sultanate has seen before.”



News
1 to 12 of 9512 news stories
14 Jul 2026
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark. Organised by the International Massage Association (IMA), the ninth edition of this tournament saw the highest number of participants ... More
14 Jul 2026
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives. The resulting report, which ... More
14 Jul 2026
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences. The Six Principles for Responsible Retreats have been created to provide a shared reference ... More
12 Jul 2026
A new survey of international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry. The Therapist Wellbeing Report is based on responses from 159 ... More
09 Jul 2026
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth in 2025 across categories when compared ... More
08 Jul 2026
Robert Thurman, an expert on Tibetan Buddhism and the spiritual director of Menla Retreat and Dewa Spa in Woodstock, has died, aged 84. Thurman – also known for being father to actress Uma Thurman – ... More
10 Jul 2026
Fairmont Cheshire, The Mere, has opened today (10 July) near Knutsford in the north-west of England with a 1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept. The Select Group, ... More
10 Jul 2026
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.  Marriott has become Fitwel’s first Enterprise Partner and the new healthy building solutions will be implemented across the ... More
10 Jul 2026
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter. The ten guiding principles form the foundation for people building, running and championing public sauna-bathing. The draft, which ... More
09 Jul 2026
Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional dance classes and group cold plunge sessions in response to market demand for social connection.  The brand says it is encouraging ... More
03 Jul 2026
Preidlhof Luxury DolceVita Resort, the destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, designed by wellness expert and consultant Patrizia Bortolin. Bortolin has been the ... More
10 Jul 2026
Anna Bjurstam – who left her role as Wellness Pioneer at Six Senses Hotels and Resorts at the end of June – has launched a new wellness, longevity and 'consciousness consultancy' called Wahayla. Bjurstam is ... More
     
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Phytomer relaunches in UK and Irish spa markets with new appointments
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Harpar Grace International launches distribution of Australian sunscreen brand Airyday
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Omnisens creates Éclat du Temps serum to be used in its Secrets du Temps treatment
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HPO Tech brings design-led hyperbaric systems to the spa floor
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Personal care brand for mothers Mayah launches debut bodycare collection
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Living Earth Crafts launches the Ultima Reset Lounger
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International SPA Association - iSPA
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