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Wellness in 2030: McKinsey predicts hot future wellness trends
By Megan Whitby 04 Jan 2022
Wearables and tech are pitted to be major driving forces in the future evolution of the wellness market Credit: Shutterstock/muse studio
COVID-19 is accelerating interest in wellness as more consumers have been faced with the importance of taking care of their health and wellbeing.

As a result, the market’s abuzz with growth as more businesses look to satisfy new demand with innovative solutions.

Data is showing that people are increasing their spending on wellness and a recent report published by the Global Wellness Institute forecasts the global wellness economy will reach nearly US$7trn in value by 2025.

Recent predictions from McKinsey suggest the future of wellness will be tech-heavy, personalised, interconnected and dominated by the following six wellness categories:

Health
According to Mckinsey associate partner Anna Pione, the future of wellness will see consumers take their health into their own hands. She envisages “offerings that let consumers triage their own medical issues” becoming increasingly more mainstream. As part of this, Pione believes devices and technology from the doctor’s office will be integrated into the home.

Fitness
Bricks and mortar fitness businesses are here to stay, predicts Eric Falardeau, partner in McKinsey’s Montréal office. He also anticipates that the future of fitness will feature an increasing amount of technology to help people track their fitness progress.

Nutrition
Consumer habits and relationships with food are shifting, as more people are becoming more aware of the impact of our diet on our short-term and long-term health. Jessica Moulton, senior partner at McKinsey’s London outpost, thinks the reduction in sugar and an increase in sustainable eating will be two major trends going forward.

Appearance
Emma Spagnuolo, a partner in McKinsey’s New Jersey office, anticipates that beauty retailers will expand their offering to keep up with new consumer demands and that procedures like injectable services or clinical treatments will become more commonplace and easier to access.

Sleep
Sleep technology will continue to be a hot wellness trend in 2030, according to Scott Hayton, associate McKinsey partner in Toronto. In his opinion, future innovation in the field could lead to sleep performance data being used to inform and best optimise our routines and daily capabilities, such as diet and exercise.

Mindfulness
“I believe that mindfulness – and the pursuit of mindfulness – will become an essential aspect of how we live our lives,” says Manish Chopra, senior partner in McKinsey’s New York office. He feels that by 2030, mindfulness will be more deeply ingrained into people’s routines via wearables and tech, allowing for digital yoga or meditation sessions throughout the day.

McKinsey analysts reminded wellness businesses that in order to keep up in the next generation of the wellness market and make lasting change, they need to nail down their e-commerce and marketing strategies, pursue data partnerships, reinvigorate the shopping experience, update their value propositions and consider consumers as a whole person.

A previous 2021 McKinsey report also advised both new and existing companies in the sector to think critically about strategies to engage consumers and continue to innovate to stand out from the crowd.


News
1 to 12 of 8025 news stories
17 Jan 2022
Sensei, the wellness brand owned by tech billionaire Larry Ellison, has appointed Annika Jackson as general manager and Michael Conte as retreat director of the brand’s upcoming second outpost Sensei Porcupine Creek. Sensei has also ... More
14 Jan 2022
The Como Group has announced plans to open its first luxury boutique hotel in France in the world-famous wine region of Burgundy. Como Le Montrachet will open in phases, with stage one scheduled for completion ... More
13 Jan 2022
The new spa at the recently-opened Four Seasons Napa Valley in Calistoga, California, has been inspired by the resort’s onsite vineyard and local Native American healing wisdom. The 13,050sq ft Spa Talisa is inspired by ... More
12 Jan 2022
Barefoot luxury hotel and wellness brand Soneva has concocted a new spa and wellness concept combining ancient healing wisdom with modern science. Named Soneva Soul, the launch is guided by the principle of ‘lifestyle evolution’ ... More
12 Jan 2022
Luis Arturo Aguilar has been appointed the new spa manager at wellness destination and spa Rancho La Puerta in Tecate, Mexico. In his role, Aguilar will oversee three health centres within the destination’s 4,000 acres ... More
11 Jan 2022
Twenty-six Certified B Corporations across eight countries and three continents have formed a new coalition seeking to improve the beauty industry and personal care sector’s sustainability standards. Named the B Corp Beauty Coalition, the organisation’s ... More
11 Jan 2022
Auberge Resorts Collection has opened a brand new oceanfront resort and spa destination in Kanai, Mexico, a region claimed to be steeped in the lore of the ancient Mayans. Etéreo Auberge Resorts Collection is set ... More
10 Jan 2022
Myzone has secured a US$17.2m worth of investment from growth capital investor BGF – a move that values the brand at US$102m. The deal is all equity-based. The BGF cash injection is coupled with a ... More
10 Jan 2022
The Cleveland Clinic’s chief wellness officer Michael Roizen predicts longevity will become the next major disruptor, according to his recent interview with Spa Business. “There will very likely be a major change in longevity in ... More
07 Jan 2022
Private property development company Arora Group has opened an extensive spa and wellness centre at its new 200-room Fairmont Windsor Park property in Southern England. Fairmont Spa & Wellness is a two-floor 2,500sq m wellness ... More
06 Jan 2022
Hotel group Dorchester Collection and real estate development group Omniyat have joined forces to create a new luxury hotel named The Lana. The 225-room destination will open in Q4 2022 in Dubai’s Burj Khalifa district ... More
06 Jan 2022
Peninsula Hot Springs (PHS) in Victoria, Australia, has unveiled a new overnight bathing experience drawing on the benefits of hydrotherapy, nature immersion and social wellness rituals. Costing AUS$65 (€41, US$47, £35) per person, the package ... More
     
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Art of Cryo
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NEWS
Wellness in 2030: McKinsey predicts hot future wellness trends
POSTED 04 Jan 2022 . BY Megan Whitby
Wearables and tech are pitted to be major driving forces in the future evolution of the wellness market Credit: Shutterstock/muse studio
COVID-19 is accelerating interest in wellness as more consumers have been faced with the importance of taking care of their health and wellbeing.

As a result, the market’s abuzz with growth as more businesses look to satisfy new demand with innovative solutions.

Data is showing that people are increasing their spending on wellness and a recent report published by the Global Wellness Institute forecasts the global wellness economy will reach nearly US$7trn in value by 2025.

Recent predictions from McKinsey suggest the future of wellness will be tech-heavy, personalised, interconnected and dominated by the following six wellness categories:

Health
According to Mckinsey associate partner Anna Pione, the future of wellness will see consumers take their health into their own hands. She envisages “offerings that let consumers triage their own medical issues” becoming increasingly more mainstream. As part of this, Pione believes devices and technology from the doctor’s office will be integrated into the home.

Fitness
Bricks and mortar fitness businesses are here to stay, predicts Eric Falardeau, partner in McKinsey’s Montréal office. He also anticipates that the future of fitness will feature an increasing amount of technology to help people track their fitness progress.

Nutrition
Consumer habits and relationships with food are shifting, as more people are becoming more aware of the impact of our diet on our short-term and long-term health. Jessica Moulton, senior partner at McKinsey’s London outpost, thinks the reduction in sugar and an increase in sustainable eating will be two major trends going forward.

Appearance
Emma Spagnuolo, a partner in McKinsey’s New Jersey office, anticipates that beauty retailers will expand their offering to keep up with new consumer demands and that procedures like injectable services or clinical treatments will become more commonplace and easier to access.

Sleep
Sleep technology will continue to be a hot wellness trend in 2030, according to Scott Hayton, associate McKinsey partner in Toronto. In his opinion, future innovation in the field could lead to sleep performance data being used to inform and best optimise our routines and daily capabilities, such as diet and exercise.

Mindfulness
“I believe that mindfulness – and the pursuit of mindfulness – will become an essential aspect of how we live our lives,” says Manish Chopra, senior partner in McKinsey’s New York office. He feels that by 2030, mindfulness will be more deeply ingrained into people’s routines via wearables and tech, allowing for digital yoga or meditation sessions throughout the day.

McKinsey analysts reminded wellness businesses that in order to keep up in the next generation of the wellness market and make lasting change, they need to nail down their e-commerce and marketing strategies, pursue data partnerships, reinvigorate the shopping experience, update their value propositions and consider consumers as a whole person.

A previous 2021 McKinsey report also advised both new and existing companies in the sector to think critically about strategies to engage consumers and continue to innovate to stand out from the crowd.
RELATED STORIES
McKinsey finds consumers focusing spend on fitness and health


Fitness and health are priority areas of expenditure for consumers in six key nations around the world, according to a new report by McKinsey.
Changes in consumer spending on online fitness 'here to stay', says McKinsey report


A new report shows how the pandemic is shifting consumer behaviours in fitness, sport and physical activity – and how those changes are likely to be permanent when it comes to the consumption of goods and digital services.
GWS report details top wellness trend predictions for 2021


The Global Wellness Summit (GWS) has unveiled its latest trends report containing its top nine wellness trends for 2021.
GWS panel predicts hottest wellness trends for 2021


A discussion panel about future wellness trends saw spa and wellness industry experts offer their take on what’s in the pipeline for the industry in 2021.
MORE NEWS
Sensei expands leadership team in preparation for new retreat opening 2022
Sensei, the wellness brand owned by tech billionaire Larry Ellison, has appointed Annika Jackson as general manager and Michael Conte as retreat director of the brand’s upcoming second outpost Sensei Porcupine Creek.
Como Shambhala to debut in France with countryside wellness retreat
The Como Group has announced plans to open its first luxury boutique hotel in France in the world-famous wine region of Burgundy.
Vinotherapy and mud rituals inspire Four Seasons Napa Valley spa programming
The new spa at the recently-opened Four Seasons Napa Valley in Calistoga, California, has been inspired by the resort’s onsite vineyard and local Native American healing wisdom.
Soneva's new spa and wellness brand blends ancient and modern healing techniques
Barefoot luxury hotel and wellness brand Soneva has concocted a new spa and wellness concept combining ancient healing wisdom with modern science.
Rancho La Puerta names Luis Arturo Aguilar new spa manager
Luis Arturo Aguilar has been appointed ​the new spa manager at wellness destination and spa Rancho La Puerta in Tecate, Mexico.
B Corp Beauty Coalition launches to redefine industry’s sustainability standards
Twenty-six Certified B Corporations across eight countries and three continents have formed a new coalition seeking to improve the beauty industry and personal care sector’s sustainability standards.
+ More news   
 
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