19-21 Jul 2026
The Global Ambassador ,
Phoenix,
United States
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22-25 Jul 2026
The Global Ambassador ,
Phoenix,
United States
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23-26 Aug 2026
The Riviera Maya Edition Kanai,
Playa del Carmen,
Mexico
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10-12 Sep 2026
MITEC Kuala Lumpur,Malaysia,
Malaysia
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18-20 Sep 2026
Sheraton Norfolk Waterside,
Norfolk,
United States
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22-23 Sep 2026
Four Seasons Hotel Bangkok at Chao Phraya River,
Bangkok ,
Thailand
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27-29 Sep 2026
Farnham Estate Spa & Golf Resort,
Ireland
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29 Sep - 02 Oct 2026
Pical Resort, Valamar Collection,
Porec,
Croatia
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| What is friluftsliv and how could it help people’s wellbeing during the COVID-19 era? |
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| By Megan Whitby 05 Oct 2020 |
Research published in 2015 went so far as to call natural areas Credit: Shutterstock/Dzmitrock
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The pandemic’s outbreak caused many people to use time in nature as a coping mechanism and an outlet to deal with the global health crisis and subsequent lockdown.
In Scandinavia, time outdoors is passionately encouraged and even celebrated, using the philosophy of ‘friluftsliv’ which is deeply rooted in the nation’s history.
The term was originally coined by Norwegian poet, Henrik Ibsen, who used the term to describe the ‘value of spending time in remote locations for spiritual and physical wellbeing’, according to BBC Worklife.
Translated loosely as ‘open-air living’, friluftsliv is the Scandinavian concept of celebrating the outdoors and the important connection between humans and nature.
Prior to COVID-19, the increasingly urbanised and fast-paced world made it harder for people to both easily access natural spaces and make time to explore them. However, growing numbers of people are spending more time outdoors and it seems this could have the potential to improve physical and mental health too, with scientists providing a host of evidence to support that nature is beneficial for wellbeing.
For example, research published in the Journal of Environmental Psychology in 2003 indicated that trees and woodlands can have a healing effect on the mind, while a 2010 study by scientists at the University of Essex’s Interdisciplinary Centre for Environment and Society found that regular nature walks can improve mental wellness.
Another article – published in 2015 with American Academy of the Sciences – even went so far as to call natural areas "vital for mental health".
With this in mind, friluftsliv could become a driver to help people sustain their wellbeing using nature during the pandemic and potential future lockdowns. It could be used as a celebratory concept to inspire people to spend even more time outdoors and take it up with a newfound enthusiasm.
As spas have reopened, many have begun embracing the outdoors, with Glen Ivy Hot Springs offering outdoor treatments and Lefay’s Lake Garda resort launching guided wellness retreats in nature.
"Even before COVID-19, more and more academic studies were highlighting the benefits of prescribing a connection with nature and the great outdoors,” said Dr Carlo Barbieri, president of Lefay’s Spa Method Scientific Committee.
“Physical issues such as joint pain and obesity as well as mental states of anxiety and depression are all proven to benefit from connection with nature and outdoor activities.”
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| News |
| 1 to 12 of 9515 news stories |
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17 Jul 2026
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre. The 199-key property originally opened in 1890 and it has been ... More
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16 Jul 2026
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand. Walsh ... More
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14 Jul 2026
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark. Organised by the International Massage Association (IMA), the ninth edition of this tournament saw the highest number of participants ... More
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14 Jul 2026
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives. The resulting report, which ... More
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14 Jul 2026
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences. The Six Principles for Responsible Retreats have been created to provide a shared reference ... More
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12 Jul 2026
A new survey of international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry. The Therapist Wellbeing Report is based on responses from 159 ... More
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16 Jul 2026
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026. The event will bring together companies seeking investment and investors looking for opportunities across ... More
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09 Jul 2026
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth in 2025 across categories when compared ... More
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08 Jul 2026
Robert Thurman, an expert on Tibetan Buddhism and the spiritual director of Menla Retreat and Dewa Spa in Woodstock, has died, aged 84. Thurman – also known for being father to actress Uma Thurman – ... More
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10 Jul 2026
Fairmont Cheshire, The Mere, has opened today (10 July) near Knutsford in the north-west of England with a 1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept. The Select Group, ... More
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10 Jul 2026
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health. Marriott has become Fitwel’s first Enterprise Partner and the new healthy building solutions will be implemented across the ... More
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10 Jul 2026
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter. The ten guiding principles form the foundation for people building, running and championing public sauna-bathing. The draft, which ... More
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| BC Softwear Ltd |
| Founded in 2002 by Barbara Cooke, we
provide expertise in crafting premium spa
linen, towels,
[more] |
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