21-23 Jun 2026
Midlands (Venue TBA),
Liphook,
United Kingdom
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22-22 Jun 2026
Worldwide,
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26-27 Jun 2026
Tobacco Docks,
London,
United Kingdom
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03-05 Jul 2026
Copenhagen,
Copenhagen,
Denmark
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19-21 Jul 2026
The Global Ambassador ,
Phoenix,
United States
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22-25 Jul 2026
The Global Ambassador ,
Phoenix,
United States
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23-26 Aug 2026
The Riviera Maya Edition Kanai,
Playa del Carmen,
Mexico
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10-12 Sep 2026
MITEC Kuala Lumpur,Malaysia,
Malaysia
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| What is friluftsliv and how could it help people’s wellbeing during the COVID-19 era? |
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| By Megan Whitby 05 Oct 2020 |
Research published in 2015 went so far as to call natural areas Credit: Shutterstock/Dzmitrock
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The pandemic’s outbreak caused many people to use time in nature as a coping mechanism and an outlet to deal with the global health crisis and subsequent lockdown.
In Scandinavia, time outdoors is passionately encouraged and even celebrated, using the philosophy of ‘friluftsliv’ which is deeply rooted in the nation’s history.
The term was originally coined by Norwegian poet, Henrik Ibsen, who used the term to describe the ‘value of spending time in remote locations for spiritual and physical wellbeing’, according to BBC Worklife.
Translated loosely as ‘open-air living’, friluftsliv is the Scandinavian concept of celebrating the outdoors and the important connection between humans and nature.
Prior to COVID-19, the increasingly urbanised and fast-paced world made it harder for people to both easily access natural spaces and make time to explore them. However, growing numbers of people are spending more time outdoors and it seems this could have the potential to improve physical and mental health too, with scientists providing a host of evidence to support that nature is beneficial for wellbeing.
For example, research published in the Journal of Environmental Psychology in 2003 indicated that trees and woodlands can have a healing effect on the mind, while a 2010 study by scientists at the University of Essex’s Interdisciplinary Centre for Environment and Society found that regular nature walks can improve mental wellness.
Another article – published in 2015 with American Academy of the Sciences – even went so far as to call natural areas "vital for mental health".
With this in mind, friluftsliv could become a driver to help people sustain their wellbeing using nature during the pandemic and potential future lockdowns. It could be used as a celebratory concept to inspire people to spend even more time outdoors and take it up with a newfound enthusiasm.
As spas have reopened, many have begun embracing the outdoors, with Glen Ivy Hot Springs offering outdoor treatments and Lefay’s Lake Garda resort launching guided wellness retreats in nature.
"Even before COVID-19, more and more academic studies were highlighting the benefits of prescribing a connection with nature and the great outdoors,” said Dr Carlo Barbieri, president of Lefay’s Spa Method Scientific Committee.
“Physical issues such as joint pain and obesity as well as mental states of anxiety and depression are all proven to benefit from connection with nature and outdoor activities.”
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| News |
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18 Jun 2026
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner. The country’s capital city, Tirana, ... More
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19 Jun 2026
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey and Company’s Future of Wellness 2026 ... More
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19 Jun 2026
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel and ... More
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12 Jun 2026
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley. This collaboration is significant as it reflects a shift by Six ... More
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10 Jun 2026
Premium London health club, KX Chelsea, is gearing up to unveil its most significant redevelopment since its launch in 2002. The club has been reimagined to create an integrated wellness model combining training, recovery and ... More
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15 Jun 2026
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell. The change to the parent identity was carried out following research conducted to help the business strengthen ... More
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09 Jun 2026
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary. The all-inclusive two-night Ayush ... More
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08 Jun 2026
Longevitix, a clinical platform for preventive and longevity medicine, has launched its AI-powered intelligence system to help physicians deliver continuous, personalised longevity-focused care at scale. Longevitix combines years of scattered patient data into a complete ... More
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07 Jun 2026
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08 Jun 2026
Atmantan Wellness Centre, an integrative wellness destination in Mulshi, near Pune in India, is expanding its portfolio by adding a new centre in Hyderabad that will launch between 2028 and 2029. Atmantan is a retreat ... More
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11 Jun 2026
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna. Mayrlife offers holistic health ... More
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10 Jun 2026
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to celebrate Global Wellness Day (GWD). GWD ... More
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| BC Softwear Ltd |
| Established in 2002 by Barbara Cooke, BC SoftWear provides unmatched expertise in the crafting of
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