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Wim Hof appears on Accor’s new Health to Wealth podcast exploring culture of wellbeing
By Megan Whitby 10 May 2022
Wim Hof is the name behind the Netherlands-based Innerfire’s Wim Hof Method, a programme that combines cold therapy and conscious breathing as a means to improve overall physical and mental health
Hotel giant Accor has launched a new podcast series exploring hot topics in wellbeing with cutting edge speakers from a wide range of fields.

Health to Wealth brings together thought leaders, entrepreneurs, policymakers and health experts to spotlight the importance of integrating wellbeing into all aspects of daily life and business – for industries, companies and individuals. It will also explore the state of global wellbeing and how initiatives across society can contribute to a ‘healthier, wealthier ecosystem’.

The series is part of a wider initiative by Accor which will also include an entrepreneurial start-up challenge in Paris in June and the publication of a white paper later this year.

The motivation for the podcast is linked to the pandemic’s effect on making wellbeing an increasingly important priority for society.

Accor feels the hospitality sector has a major role to play in fostering wellbeing, bringing wellness across every guest journey with a holistic approach. The company feels wellbeing goes beyond spa and fitness and relates to a host of topics ranging from design and nutrition to quality of sleep and local surroundings.

Emlyn Brown, Accor’s global vice-president of wellbeing, says: “We’re excited to debut Health to Wealth and take our mission of care to the next level.

“We’re convening a diverse group of innovative minds to act as a positive force for change that we hope will inspire mental and physical wholeness and a greater sense of wellbeing in what is a very complex and ever-changing world.”

The Health to Wealth podcast series was led and developed by Accor wellbeing marketing lead Adélie Fradin and curated by Anni Hood, CEO of WELL Intelligence.

"Accor is taking a powerful step forward to lead a global discourse among some of the world’s boldest thinkers, at a time when the collective wellness of the world has never felt more shaken,” said Hood.

The first four podcast episodes are now available, featuring Wim Hof discussing democratic access to health and the power of the breath.

Meanwhile, Kate Cook addresses the impact of nutritional health on business performance; Saasha Celestial-One outlines her grassroots, real-world response to waste; and Manuel Muniz dives into the subject of technology, its impacts and strategic possibilities.

Available on major streaming platforms, new episodes of the podcast will be added weekly throughout May and June of 2022.

Additional episodes will feature:
• Thierry Malleret on wellbeing, changing values and global macro forces.
• Oli Patrick and Harry Jameson on fitness, resilience and countering stress.
• Olaf Blanke on how our body sense is governed by neuroscience.
• Julian Ranger on why everyone should look after their own personal data.
• Allie Burns on investing in the entrepreneurs who can make a social impact.
• Ali Parsa on virtual doctors and the AI revolution in healthcare.


News
1 to 12 of 9520 news stories
22 Jul 2026
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025. The ... More
21 Jul 2026
TLee Spas and Wellness has revealed the design for a wellness destination concept for AI company Midjourney, that blurs the boundaries between spa, fitness and preventative healthcare, with the goal of improving public health. Midjourney ... More
22 Jul 2026
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences. Sloyan created the UK Academy of Sound and ... More
17 Jul 2026
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre. The 199-key property originally opened in 1890 and it has been ... More
21 Jul 2026
Swissline has opened a flagship day spa in Zurich, Switzerland, called Labo Spa. It acquired the wellness location that had been operating since 2005 at the start of 2025, before renovating the property. Swissline says ... More
21 Jul 2026
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to ... More
16 Jul 2026
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand. Walsh ... More
14 Jul 2026
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark. Organised by the International Massage Association (IMA), the ninth edition of this tournament saw the highest number of participants ... More
14 Jul 2026
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives. The resulting report, which ... More
14 Jul 2026
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences. The Six Principles for Responsible Retreats have been created to provide a shared reference ... More
12 Jul 2026
A new survey of international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry. The Therapist Wellbeing Report is based on responses from 159 ... More
16 Jul 2026
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026. The event will bring together companies seeking investment and investors looking for opportunities across ... More
     
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Phytomer relaunches in UK and Irish spa markets with new appointments
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International SPA Association - iSPA
International SPA Association - iSPA
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International SPA Association - iSPA
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