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thespa at Birmingham's The Cube reopens following £500k revamp
By Lauren Heath-Jones 05 Apr 2019
Spa manager Jennifer Butters (far right) with the team at thespa
thespa at The Cube, a mixed-use development in Birmingham, UK, has reopened following a £500k upgrade that has seen the addition of more treatment rooms and new experiential facilities.

Works included an expansion of the relaxation and quiet areas, which now features soft lighting and more double and single loungers, as well as canvas cocoons, to give guests a luxurious space to relax in between treatments.

Two traditional Arabian rasul treatment rooms, offering a relaxing detox experience through the combination of mud, steam and heat, have also been added.

thespa has also announced a new brand partnership with luxury skincare brand Elemis. Not only will the spa expand its treatment menu to include treatments from the brand but a flagship store will open on site.

Jennifer Butters, spa manager, said: "There has been a steady rise in the demand for spa days so it's great news that we can now accommodate more people looking to make the most of their leisure time."

"We are always looking at ways in which we can improve what we provide our guests and the extension of the quiet zone is something we've been wanting to do for some time."

"We've created the perfect environment where people can look forward to and enjoy some 'me time' while getting away from the hustle and bustle of daily life," Butters added.


News
1 to 12 of 9512 news stories
14 Jul 2026
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark. Organised by the International Massage Association (IMA), the ninth edition of this tournament saw the highest number of participants ... More
14 Jul 2026
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives. The resulting report, which ... More
14 Jul 2026
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences. The Six Principles for Responsible Retreats have been created to provide a shared reference ... More
12 Jul 2026
A new survey of international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry. The Therapist Wellbeing Report is based on responses from 159 ... More
09 Jul 2026
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth in 2025 across categories when compared ... More
08 Jul 2026
Robert Thurman, an expert on Tibetan Buddhism and the spiritual director of Menla Retreat and Dewa Spa in Woodstock, has died, aged 84. Thurman – also known for being father to actress Uma Thurman – ... More
10 Jul 2026
Fairmont Cheshire, The Mere, has opened today (10 July) near Knutsford in the north-west of England with a 1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept. The Select Group, ... More
10 Jul 2026
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.  Marriott has become Fitwel’s first Enterprise Partner and the new healthy building solutions will be implemented across the ... More
10 Jul 2026
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter. The ten guiding principles form the foundation for people building, running and championing public sauna-bathing. The draft, which ... More
09 Jul 2026
Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional dance classes and group cold plunge sessions in response to market demand for social connection.  The brand says it is encouraging ... More
03 Jul 2026
Preidlhof Luxury DolceVita Resort, the destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, designed by wellness expert and consultant Patrizia Bortolin. Bortolin has been the ... More
10 Jul 2026
Anna Bjurstam – who left her role as Wellness Pioneer at Six Senses Hotels and Resorts at the end of June – has launched a new wellness, longevity and 'consciousness consultancy' called Wahayla. Bjurstam is ... More
     
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Phytomer relaunches in UK and Irish spa markets with new appointments
Phytomer relaunches in UK and Irish spa markets with new appointments
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Harpar Grace International launches distribution of Australian sunscreen brand Airyday
Omnisens creates Éclat du Temps serum to be used in its Secrets du Temps treatment
Omnisens creates Éclat du Temps serum to be used in its Secrets du Temps treatment
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Personal care brand for mothers Mayah launches debut bodycare collection
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Living Earth Crafts launches the Ultima Reset Lounger
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