Italian skincare brand Bioline Jatò has unveiled a new treatment and multi-action skincare range designed for men’s skincare needs.
The three-piece collection, named Man, has been launched alongside an hour-long facial which uses Bioline Jatò’s Mineral Age Detox mask and its Mineral Age Booster serum to reduce signs of ageing and to give the face a younger, healthier and visibly toned appearance.
The treatment consists of three stages: enveloping manual gestures to ease tension, lymphatic drainage techniques to prepare the skin to absorb products and firming touch movements to oxygenate, tone and relax facial skin.
The Man product range is designed to correct a shiny complexion, hydrate skin and reduce signs of ageing, puffy eyes and dark circles, as well as soothing the skin after shaving.
Bioline Jatò has created the Hydra Mat face gel-cream, conceptualised to provide intense hydration and reduce pore-size by delivering an instant mattifying effect. This product has been developed for men aged 25 or above.
The range also includes Pro Age Comfort face cream for men aged 30 or above, to reduce the visible signs of ageing and smooth the skin after shaving.
The third product is a face and eye serum-cream named Age Revitaliser, designed to reduce puffy eyes and dark circles, as well as providing an anti-ageing effect.
The collection is underpinned by an active formula featuring taurine, Siberian ginseng, white lupine protein ferment and panthenol, whose efficacy is confirmed by studies to strengthen and soothe male skin stressed by shaving and environmental factors. The ingredients also help balance skin’s hydration to optimise its barrier function.
In addition, the complex includes five essential minerals – silicon, magnesium, copper, iron, and zinc – to nourish the skin.
“We’ve created multi-purpose products that carry out several actions simultaneously, for reliable aids to men’s daily grooming routine,” said Clara Macchiella Corradini, Bioline Jatò founder and R&D chief.
“Based on precious minerals, our innovative formula meets the main problem areas of men’s skin: anti-ageing, stress, shaving irritation and sensitivity, excess sebum and impurities.”
