The 21st edition of Beautyworld Middle East held in 2016 was a resounding success with a 25 percent increase
in visitor numbers over the preceding show, highlighting the growing opportunities and interest in the
Middle East market for beauty products, hair, fragrances and wellbeing.
The Middle East and Africa region is currently the world’s fastest growing market for fragrances, hair
care, colour cosmetics, skin care, men’s grooming, spa and wellness and its overall beauty and personal
care market is expected to be worth US$34.7 billion by 2020.
The benefits of exhibiting at Beautyworld Middle East are immense. Being at the largest platform of its
kind in the Middle East, you will be able to build alliances with new business partners, access new
markets, optimise the sales cycle of your products and solutions, and boost the presence of your brand
within the region and beyond.
The Global Wellness Institute estimates that the UAE will top spa growth, more than doubling wellness-
focused trips from 2012-2017, with 993,352 trips added and 17.9 percent annual growth.
The UAE forges ahead into the future of wellbeing tourism with an initiative inaugurated by Shaikh
Hamdan Bin Mohammad Bin Rashid Al Maktoum, Crown Prince of Dubai and chairman of the Dubai
Executive Council that set a target of over 500,000 international medical tourists by 2020, building on a
12-15 percent year on year growth in the past few years. They will enjoy world-class facilities for wellness,
cosmetic and dental services and physiotherapy, to name few.
Source: Gulf News
Beautyworld Middle East is at the forefront of the industry, attracting 37,184 visitors in 2016. Over 10 percent
of our professional visitors expressed their interest in meeting wellness spa exhibitors to initiate new
business relations, discover the latest innovations and developments, and expand their specialist
knowledge.
Spread across six product groups to provide a compelling visiting experience, the upcoming show will
feature in the Professional Equipment, Spa; Wellness area in a premium location of the Dubai World
Trade Center: the Al Multaqua Ballroom. This location will provide a high visitor footfall as well as an
ideal setting to promote your products to your target audience.
This year the section will also welcome for the first time an innovative SPA experience exclusively at
Beautyworld Middle East. It will offer visitors the opportunity to navigate through the SPA journey using
their five senses.
Each visitor will be offered a bespoke treatment involving taste, sound, touch, scent
and sight, and customised for their needs. A unique and memorable experience designed by centdegres
in collaboration with Carita, specifically for Beautyworld Middle East.
For more information about the show visit
Beauty World Contact us at
here Register your visit
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