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Book4Time invests in data team and makes new appointments to increase market leadership position
By Megan Whitby 18 Sep 2020
In August, the company announced one of its largest multi-channel platform upgrades to the product Credit: Book4Time
Book4Time, the leading wellness and recreation management solution for the hospitality industry, is continuing to innovate in 2020 despite strong headwinds in the industry.

Last month, the company announced one of its largest multi-channel platform upgrades to the product, including the launch of features such as:

  • A multi-location, multi-currency KPI reporting and self-service business intelligence solution that helps customers get real-time global insights into their businesses

  • An end-to-end contactless guest experience that allows users to book appointments online or on their mobile device, complete digital health questionnaires and waiver forms pre-treatment and check out on their mobile device without having to visit the front desk

  • A major User Interface (UI) upgrade to further enhance the ease of use of the product for both businesses and their customers


With continued product innovation and investments in sales, marketing and customer success, Book4Time has seen consistent growth with new business in ASIAPAC, EMEA and North America.
Hotels and resorts look to move technology above property into the cloud and offer their guests contactless solutions and gain real-time insights to their business.

In the last five months (April - August), Book4Time has continued to experience further growth in its strategic accounts including Marriott, Hilton, Hyatt, Four Seasons, Accor and Montage, and has been able to add 35 new accounts, including some high profile net new competitive replacement MSAs.

"In a time when many of our competitors are downsizing, putting a halt or slowing new feature development and reducing support levels, we've continued to innovate,” said Roger Sholanki, founder and CEO of Book4Time.

“We’ve launched new features and invested in customer success, training and support to help our clients prepare for reopening in this environment."

Notably, the business recently:
  • Hired Cynthia Connelly, formerly an executive director of Integration and New Openings at Accor as its VP of Customer Success to bolster its industry-leading NPS scores and retention rates

  • Appointed Tom Kavouras, formerly co-founder of PharmaBI, as its chief data officer to build out enterprise reporting and analytics capabilities

  • Formed a strategic partnerships arm to deepen and develop its hospitality technology integration ecosystem that includes partnerships with PMS incumbents like Oracle and Infor as well as emerging vendors like Mews.


"These functions are integral to our success as we move into the last quarter of Q4. Our customers have the highest standards and expectations and we're continuing to invest to increase our market leadership position," concluded Sholanki.


Product news
1 to 12 of 3148 news stories
26 Jun 2026
Spa uniform specialist Fashionizer Spa has launched a new line of tunics and trousers called the Grove Collection. The clothing has been created to serve both luxury and mid-market spas at a more accessible price ... More
24 Jun 2026
Earthlite LLC has announced the formation of a parent operating group, Intentional Wellness Brands (IWB), which comprises a portfolio of wellness companies. Alongside Earthlite, the other brands IWB will encompass include luxury spa equipment company ... More
22 Jun 2026
Yon-Ka has launched its new Beard Oil, to strengthen and soften beard hair without leaving a greasy finish. The product comprises 100 per cent natural-origin plant oils, including castor oil, sesame oil, Inca inchi oil, ... More
15 Jun 2026
Pharmos Natur has launched a Night Elixir and Night Cream to be used in its latest therapy, the Lunar Skin Ritual. The brand’s new formulations use lipophilic botanical actives that are said to have healing ... More
10 Jun 2026
HPO Tech has created a single-seat hyperbaric chamber, called Oyster, with an acrylic domed lid that opens upwards like a shell. The device contains a chair that can be upright or fully reclined, within an ... More
11 Jun 2026
Sun protection is no longer just about shielding the skin, it's about enhancing it. Comfort Zone has introduced Hydramemory Hybrid Glow SPF 30, an innovative daily protector that combines advanced UV defence with skincare benefits. ... More
05 Jun 2026
Consumer desire for overall wellbeing is driving demand for Impulse, a multisensory bed by Rebalance Tech, according to distributor Spa Vision. Originally developed to help elite athletes recover, the device is now being snapped up ... More
08 Jun 2026
Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat, crafted for athletes and functional fitness practitioners who move between yoga and fitness training. An evolution of the company’s PRO ... More
01 Jun 2026
Organic seaweed spa brand Voya has developed a lightweight scalp serum called Resurge Hair and Scalp Elixir. The product is designed to target signs of hair ageing using a formula that includes proprietary plant cell ... More
05 Jun 2026
Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres of water to support the body evenly in a zero-gravity-like experience. The temperature of the bed can be set to ... More
03 Jun 2026
Microbiome-focused Esse Skincare has upgraded its Probiotic Serum formula with a fourth live probiotic species.  The new species, Bacillus coagulans, is said to enhance the formula’s ability to improve hydration, strengthen skin barrier function and ... More
31 May 2026
Modern apothecary skincare brand Sweet Bee Organics has entered the spa market with its first treatment at the hotel and members’ club The Ned London, in the UK. Sweet Bee Organics’ products are handcrafted in ... More
     
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