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Product news
1 to 12 of 2717 news stories
Edeniste launches active wellbeing fine fragrances backed by neuroscience
By Megan Whitby 09 Jun 2023
Users pick one of seven perfumes before choosing an active essence Credit: Edeniste
Edeniste is a new fragrance brand infusing scientifically proven molecules into an active fine fragrance collection, proven to improve emotional wellbeing.

“My aspiration has always been to bring emotional wellbeing to people, but when I looked into the fragrance industry, I found that this need wasn’t being addressed,” says Edeniste founder Audrey Semeraro. “There was a gap in the market.

“Edeniste is the first perfume with active molecules, offering a ‘psycho-physiological effect’ – an emotional fragrance experience offering greater wellbeing.”

Following input from leading neuroscientists and a partnership with Japanese fragrance company Takasago, the brand has created a two-step olfactory process.

First, users pick one of seven active wellbeing fine fragrances – called Eau de Parfums – formulated to regulate and rebalance stress levels, each one containing a patented olfactive compound proven to have a regulating impact on mood.

Scents include Rose Délice, Vetiver Imaginaire, Jasmin Cruel, Néroli Sensuel or the Eau de Parfum Intense: Vanille Irresistible.

Next, consumers pick one of Edeniste’s six Lifeboost active essences that have been proven to enhance and stimulate areas of the brain; Happiness, Energy, Dream, Wellbeing, Relax and Seduction.

The new products have been proven to have a positive effect on olfactory pathways and limbic system following extensive testing by neuroscientists. After monitoring users’ heartrate, electrodermal activity, blood flow, skin conductance and muscle tension, the results indicated Edeniste’s active essences had a positive impact on the physiological responses.

Semeraro continues: "Shaped like two round drops – representing nature and science – your two chosen Edeniste bottles nestle in the palm of your hand in the shape of the number 8, the symbol of infinity. Becoming aware of our inner self and how it balances with our outer self is the foundation for good physical and mental wellbeing.

“As the first fine fragrance brand to create active wellness fragrances, our mission is to make people feel good. With this in mind, Edeniste would certainly look for like-minded partners in the luxury spa and wellness industry, especially those combing both wellness with science and therapies.”


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Art of Cryo
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PRODUCT NEWS
Edeniste launches active wellbeing fine fragrances backed by neuroscience
09 Jun 2023 . BY Megan Whitby
Users pick one of seven perfumes before choosing an active essence / Edeniste
Edeniste would certainly look for like-minded partners in the luxury spa and wellness industry, especially those combing both wellness with science and therapies
– Audrey Semeraro
Edeniste is a new fragrance brand infusing scientifically proven molecules into an active fine fragrance collection, proven to improve emotional wellbeing.

“My aspiration has always been to bring emotional wellbeing to people, but when I looked into the fragrance industry, I found that this need wasn’t being addressed,” says Edeniste founder Audrey Semeraro. “There was a gap in the market.

“Edeniste is the first perfume with active molecules, offering a ‘psycho-physiological effect’ – an emotional fragrance experience offering greater wellbeing.”

Following input from leading neuroscientists and a partnership with Japanese fragrance company Takasago, the brand has created a two-step olfactory process.

First, users pick one of seven active wellbeing fine fragrances – called Eau de Parfums – formulated to regulate and rebalance stress levels, each one containing a patented olfactive compound proven to have a regulating impact on mood.

Scents include Rose Délice, Vetiver Imaginaire, Jasmin Cruel, Néroli Sensuel or the Eau de Parfum Intense: Vanille Irresistible.

Next, consumers pick one of Edeniste’s six Lifeboost active essences that have been proven to enhance and stimulate areas of the brain; Happiness, Energy, Dream, Wellbeing, Relax and Seduction.

The new products have been proven to have a positive effect on olfactory pathways and limbic system following extensive testing by neuroscientists. After monitoring users’ heartrate, electrodermal activity, blood flow, skin conductance and muscle tension, the results indicated Edeniste’s active essences had a positive impact on the physiological responses.

Semeraro continues: "Shaped like two round drops – representing nature and science – your two chosen Edeniste bottles nestle in the palm of your hand in the shape of the number 8, the symbol of infinity. Becoming aware of our inner self and how it balances with our outer self is the foundation for good physical and mental wellbeing.

“As the first fine fragrance brand to create active wellness fragrances, our mission is to make people feel good. With this in mind, Edeniste would certainly look for like-minded partners in the luxury spa and wellness industry, especially those combing both wellness with science and therapies.”





/ Credit: Edeniste
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Smart lock manufacturer Ojmar has released the OTS20 Batteryless – the first battery-free electronic locker lock on the market. The smart lock is powered by Ojmar's patented 'Push Power' technology, which harnesses the energy created by a simple push of the nozzle.
Omorovicza celebrates Claridge’s partnership with exclusive two-hour ritual inspired by ballet
Hungarian skincare brand Omorovicza has introduced a signature treatment to mark its new partnership with the spa at the iconic Claridge’s hotel in London.
111Skin announces launch of Wrinkle Erasing Retinol Patches
Founder of 111Skin Dr Yannis Alexandrides has introduced the brand’s new Wrinkle Erasing Retinol Patches to provide a needle-free solution for wrinkles on the forehead and around the eyes and mouth.
Swissline creates Never-Creased Sunscreen SPF 50 for mature skin
Swissline has enhanced its Cell Shock Age Intelligence Collection with the introduction of the Never-Creased Sunscreen SPF 50. This new product is designed to nourish and safeguard the skin from sun damage, focusing on the face, neck and décolleté.
Acupuncture and physiotherapy inspire Comfort Zone’s new Facial Roller device
Comfort Zone has introduced the Facial Roller, a non-invasive tool used to stimulate local microcirculation and promote better absorption of products.
Living Earth Crafts creates Radiance PT LED light therapy bed
Living Earth Crafts (LEC) has unveiled the Radiance PT, a versatile treatment table designed to offer a range of LED light therapy treatments.
Biologique Recherche reveals triple-action Lift Buste 3D serum and protocol to enhance bust, décolleté and buttocks
French skincare brand Biologique Recherche has introduced a new serum and treatment to address the needs of the bust, décolleté and buttocks areas.
Fashionizer Spa reveals new partnership with Maybourne Riviera spa
The spa team at the prestigious French hotel, Maybourne Riviera, located in Roquebrune-Cap- Martin near Monaco, has chosen Fashionizer Spa to supply uniforms for its therapists.
Amra launches new SPF50+ Serum and announces spa partnerships in Maldives
Amra has announced the launch of its latest sun protection product; SPF50+ Serum.
BC SoftWear announces new EU distribution centre
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Eminence Organic Skin Care launches Charcoal & Black Seed Collection to purify and balance
Eminence Organic Skin Care has unveiled its latest skincare range, harnessing the power of charcoal and black seed extract to rejuvenate and purify the skin.
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