The little touches make all the difference – hence why luxury five star resort The Grove, in Hertfordshire, turned to BC Softwear to help give guests the ultimate relaxation in the hotel’s Sequoia Spa.

Enhancing the spa experience has become a vital consideration in creating or refurbishing a spa. This experience may incorporate new interior design, new thermal experiences and new treatments. There is, however, an element of the spa experience that is often overlooked and yet it is the first touch point for your client: the bathrobe that they put on before the treatment and the towel that touches their skin.

One particular spa that understands the importance of this experience is Sequoia Spa at The Grove. Sequoia is a haven of wellbeing and is fresh from an extensive nine month renovation. The team at The Grove, who were keen to enhance their new treatment rooms with a totally new towelling colour scheme, approached BC Softwear. BC Softwear is the UK’s leading supplier of luxury towels and bathrobes to the hotel and spa industry. As towelling experts, BC Softwear can advise on the appropriate weight, weave and absorbency of a towel based on its expected commercial use and performance. The team selected a collection of luxurious towels that are appropriately named the ‘Gold treatment bed makeover collection’.

The housekeeping team at The Grove have exceptionally high standards for their discerning guests and so the performance of these towels in a high turnover environment was paramount to the selection process, and BC Softwear were on hand to advise. Liz Dicker, spa director of Sequoia Spa at The Grove, said: “BC Softwear has been very helpful in our spa development process. We have been impressed with their ideas, the exceptional quality of the products and the results speak for themselves!”