Charmaine Lang, founder of hotel and spa linen firm The Madison Collection, has teamed up with daughter-in-law and businesswoman Marisa Pepper to launch a new company specialising in loungewear for resorts and spas.

Zuuja was inspired by a spa resort visit, where Lang noted that journeys do not flow, due to a disconnect between the experiences on offer and the dress code.

The four-piece loungewear collection, inspired by athleisure wear, can be worn in the treatment room, to the pool, in the dining room and even to bed, making the resort and spa journey completely seamless.

Pepper says the luxury loungewear creates “ease from waking to wandering to lounging” and that it also offers “guests a memento, a reminder of their stay”.

Available as an in-room amenity and as a retail line, the unisex collection has been created with comfort and luxury in mind. It consists of two styles of shirts and trousers – a long sleeved v-neck, a round necked short sleeved t-shirt, a harem pant and cuffed straight-leg trousers – in three stock colourways, as well as customisable colour options.

From seed to sew, the collection is produced in Peru from GOTS-certified 100 per cent organic Pima cotton.