The Madison Collection has unveiled its new lightweight pool towel.
Weighing 13lbs per dozen and needing half the storage space of traditional towels, the new towel has been designed for resilience and strength.
Sized for hammams, pools and beaches, the cotton towel is designed with horizontal stripes in muted tones.
Charmaine T Lang, president of The Madison Collection, said: “These are the towels of the future.
"This resilient towel absorbs like no other whilst resisting harsh environmental factors. This modern towel meets the demands of a new generation.”