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Product news
1 to 12 of 2488 news stories
Make the most of your bookings with Book4Time’s innovative yield management features
By Megan Whitby 03 Mar 2023
Credit: Book4Time
Book4Time is the leading cloud-based spa and amenity management software for the world’s top hotels and resorts, used by more Forbes Five-Star resorts than any other vendor.

Book4Time manages the end-to-end guest experience for international hotels, resorts, casinos, golf and private member clubs operating in over 100 countries worldwide and is the preferred solution for some of the world’s largest and most prestigious brands.

Its latest launch is its advanced yield management capabilities.

Simply put, yield management is the practice of adjusting prices based on demand.

This is a practice that the hospitality industry has been using since the 70s. From airlines to hotel rooms, prices can always fluctuate based on demand. The best example is that maybe there’s a huge sporting event taking place near your hotel of choice, you’ll likely be paying more during the weekend of this sporting event because demand is up and that hotel is trying to capture the maximum amount of revenue.

The spa industry and yield management
During the past couple of years, the spa industry has begun to catch on and utilise this practice to make up for slower days without having to discount their services or offerings, which can actually harm a business.

Yield management gives spa directors and general managers the opportunity to use new sales and marketing techniques to fill their treatment rooms during these slower times to entice guests to make a visit to the spa and to make up for potential lost revenue.

On a slower day, your system could automatically lower prices for you. Pair these prices with a smooth marketing campaign for hotel guests, you could turn your entire schedule around.

Book4Time’s out-of-the-box solution has always given users the option to use yield management features, allowing management teams to set the system up to automatically fluctuate prices based on the day of the week or practitioner.

However, we recently took it a step further to give our clients a fully automated 360-degree yielding experience.
With our new advanced yielding features, our clients can set their systems to yield by room occupancy, spa utilisation percentage and hour of the day.

These new offerings will allow spa directors to run their spa and treatment rooms at their maximum efficiency when choosing to use this feature.

Suzanne Holbrook, senior corporate director of spa operations for Marriott International and Ritz Carlton, is an expert in yield- and revenue management.

She oversees 160 spas at hotels and resorts and is recognised for an almost magical ability to produce outstanding financial results.

Holbrook told Spa Executive Magazine in an interview: “There’s always the fear of change! We’re used to yield management with airlines and hotels, but not in spas. Why? Let’s be the disruptors. We shouldn’t wait for every other industry to move forward.”



Product news
1 to 12 of 2488 news stories
30 Mar 2023
Lifestyle and wellness brand Bamford has been certified as an offcial B Corporation (B Corp) – a business that balance purpose with profit. The award is only given to companies that use the power of ... More
28 Mar 2023
The Medical Wellness Congress – the first European event targeting the global medical spa sector – is proud to have international wellness and hospitality specialist Andrew Gibson return for its second-ever event. The 2023 conference ... More
28 Mar 2023
Hotel technology company Journey Hospitality has acquired Premier Software – a UK-based spa, leisure and wellness management software business – to boost spa services within hotel e-commerce. The addition of Premier extends Journey’s offering to ... More
27 Mar 2023
Vinésime has long been complimented on the “elegant yet delicate scents” of its skincare. So much so, the vinotherapy brand has launched two unisex perfumes which capture the sweet summer essence of the Burgundy wine ... More
27 Mar 2023
Music has always been part of the traditional spa journey. Now, thanks to increasing consumer awareness about how music can powerfully improve health and wellbeing – music is becoming an even more important part of ... More
24 Mar 2023
This May, Finnish spa and wellness engineering company Cariitti Oy will launch Sauna Ultra Ambient, a new type of LED strip designed specifically for saunas. “We created Sauna Ultra Ambient to offer a reliable and ... More
24 Mar 2023
Klafs – the world’s leading sauna manufacturer – has launched the Espuro® foam steam bath, a global first that provides a completely new bathing experience using only natural ingredients. Inspired by the fascinating magic of ... More
23 Mar 2023
Medi-wellness industry event, The Medical Wellness Congress (MWC), will take place this year from 24-25 April near Vienna in Austria, following the success of its debut event in 2022. Now in its second year, the ... More
23 Mar 2023
With regular hydration being one of the key tenets of optimal health and wellbeing, global spa and wellness destinations have begun partnering with Hallstein Artesian Water to quench guests' thirst without the risk of inflammation. ... More
22 Mar 2023
Natura Bissé has added to its pro-ageing Diamond Luminous collection with a brand new serum, face cream and mask. Each features a formula blended with five dual-action ingredients – niacinamide, turmeric extract, prickly pear extract, ... More
31 Mar 2023
Pioneering skincare and wellbeing brand myBlend was relaunched in 2022 under the direction of Dr Olivier Courtin – son of Clarins founder Jacques Courtin. Drawing on the research of Clarins Laboratories, Olivier sought to push ... More
21 Mar 2023
Looking to take your spa guests’ experiences to the next level? With its natural therapeutic properties and soothing aesthetic, Himalayan salt is a powerful tool for enhancing the healing value of your treatment spaces. Himalayan ... More
     
Lemi
Company Profile
Biologique Recherche
Biologique Recherche’s best asset is its personalised methodology, which combines powerful products [more]
 
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Sustainability at its best: Fashionizer Spa unveils new Kinthia Robe
No luxury spa guest experience is complete without a warm welcome and a luxurious robe. Fashionizer Spa knows this better than anyone and has recently unveiled its latest sustainable offering in the form of a spa gown called Kinthia inspired by a classic kimono silhouette. ... more
Latest news
A BMJ study (based on evidence from 1,039 trials) says physical activity should be ‘mainstay approach’ for doctors treating patients with mental health disorders (1 in 8 people globally, according to WHO). @WHO @BJSM_BMJ @UniversitySA
Exercise is 'highly beneficial' in maintaining mental health
Harvard scientists report breakthrough in how cells age and how to reverse the process #ageing #longevity #health #fitness #DNA #epigenetics #research
Harvard scientists report breakthrough in how cells age and how to reverse the process
Banyan Tree Group to debut in Spain with Marbella resort and Le Max Club-operated wellness retreat @Banyan_Tree @Lemaxclub #spa #wellness #fitness #health #Spain #growth #expansion #hospitality
Banyan Tree Group to debut in Spain with Marbella resort and Le Max Club-operated wellness retreat
"We must view stress management as seriously as we do medical disease," says Elissa Epel
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Health and Beauty France
Health and Beauty France
Health and Beauty France
Health and Beauty France
Jobs    News   Products   Magazine
PROMOTION
Make the most of your bookings with Book4Time’s innovative yield management features
03 Mar 2023
/ Book4Time
Book4Time is the leading cloud-based spa and amenity management software for the world’s top hotels and resorts, used by more Forbes Five-Star resorts than any other vendor.

Book4Time manages the end-to-end guest experience for international hotels, resorts, casinos, golf and private member clubs operating in over 100 countries worldwide and is the preferred solution for some of the world’s largest and most prestigious brands.

Its latest launch is its advanced yield management capabilities.

Simply put, yield management is the practice of adjusting prices based on demand.

This is a practice that the hospitality industry has been using since the 70s. From airlines to hotel rooms, prices can always fluctuate based on demand. The best example is that maybe there’s a huge sporting event taking place near your hotel of choice, you’ll likely be paying more during the weekend of this sporting event because demand is up and that hotel is trying to capture the maximum amount of revenue.

The spa industry and yield management
During the past couple of years, the spa industry has begun to catch on and utilise this practice to make up for slower days without having to discount their services or offerings, which can actually harm a business.

Yield management gives spa directors and general managers the opportunity to use new sales and marketing techniques to fill their treatment rooms during these slower times to entice guests to make a visit to the spa and to make up for potential lost revenue.

On a slower day, your system could automatically lower prices for you. Pair these prices with a smooth marketing campaign for hotel guests, you could turn your entire schedule around.

Book4Time’s out-of-the-box solution has always given users the option to use yield management features, allowing management teams to set the system up to automatically fluctuate prices based on the day of the week or practitioner.

However, we recently took it a step further to give our clients a fully automated 360-degree yielding experience.
With our new advanced yielding features, our clients can set their systems to yield by room occupancy, spa utilisation percentage and hour of the day.

These new offerings will allow spa directors to run their spa and treatment rooms at their maximum efficiency when choosing to use this feature.

Suzanne Holbrook, senior corporate director of spa operations for Marriott International and Ritz Carlton, is an expert in yield- and revenue management.

She oversees 160 spas at hotels and resorts and is recognised for an almost magical ability to produce outstanding financial results.

Holbrook told Spa Executive Magazine in an interview: “There’s always the fear of change! We’re used to yield management with airlines and hotels, but not in spas. Why? Let’s be the disruptors. We shouldn’t wait for every other industry to move forward.”

Book4Time Inc
Address: 306 Town Centre Blvd. Suite 400 Markham, ON L3R 0Y6 Canada
PRODUCT NEWS
Bamford achieves B Corp status
Lifestyle and wellness brand Bamford has been certified as an offcial B Corporation (B Corp) – a business that balance purpose with profit.
Premier Software acquired by Journey Hospitality
Hotel technology company Journey Hospitality has acquired Premier Software – a UK-based spa, leisure and wellness management software business – to boost spa services within hotel e- commerce.
Vine tuning: Vinésime's Edouard Damidot introduces new grape-scented perfumes
France-based Vinotherapy brand Vinésime has unveiled two new unisex fragrances inspired by the sweet summer essences of the Burgundy wine region.
Cariitti Oy prepares to launch two new durable sauna lighting solutions
This May, Finnish spa and wellness engineering company Cariitti Oy will launch Sauna Ultra Ambient, a new type of LED strip designed specifically for saunas.
Hallstein Artesian Water introduces high quality water to spa and wellness market
With regular hydration being one of the key tenets of optimal health and wellbeing, global spa and wellness destinations have begun partnering with Hallstein Artesian Water to quench guests' thirst without the risk of inflammation.
Natura Bissé adds trio of new products to brightening Diamond Luminous line
Natura Bissé has added to its pro-ageing Diamond Luminous collection with a brand new serum, face cream and mask.
Aqua Sana showcases new Natural Glow skincare range with exclusive facial
Centre Parcs’ in-house spa concept Aqua Sana has developed its first own-brand line of spa and skincare products following a five-year journey.
SkinCeuticals reformulates A.G.E. Interrupter Advanced to tackle glycation
SkinCeuticals has relaunched its signature A.G.E. Interrupter Advanced moisturiser with an all-new formula.
Mii Cosmetics develops new Bright Eyed Revitalising Balm
Spa and salon cosmetics brand Mii Cosmetics has introduced a new product to brighten, depuff and hydrate the delicate under-eye area.
REM unveils Signature Range with two new luxury pedicure chairs
Spa, salon and barber equipment manufacturer REM has launched a new Signature Range.
Skinhaptics range grows with trio of soothing handcare products
Skinhaptics has developed three gentle products to soothe irritated and dry skin.
Circadia develops Serum 71 in honour of company founder
Circadia’s first new launch of 2023 is Serum 71, a product designed to deliver brightening, lightening and tightening effects for all skin types
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Agilysys

Agilysys is a leader in hospitality software, delivering innovative cloud-native SaaS and on-premis [more...]
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VIDEO GALLERY

About us | J Grabner GmbH
More than 30 employees have one thing in common with the company founder Josef Grabner: Their enthusiasm for nature in all its individual facets Find out more...
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DIRECTORY
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DIARY

 

31 Mar - 02 Apr 2023

BEAUTY Düsseldorf

Düsseldorf Exhibition Centre, Düsseldorf, Germany
03-06 Apr 2023

SPATEC North America

La Cantera Resort & Spa, San Antonio, United States
+ More diary  
 


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