Gharieni Group has announced the appointment of Milana Knowles as its new vice president of business development for the US.

With a background in marketing, wellness and business development, Knowles has been brought on board to elevate Gharieni's presence in the US and forge connections with esteemed players in the luxury beauty, hospitality, medical wellness and residential sectors.

Gharieni describes Knowles as a seasoned beauty and wellness executive with a result-oriented leadership style and an ability to build strong strategic partnerships and client relationships.

Her experience spans the wellness, lifestyle, beauty, spa and retail industries where she has worked with established brands including Clarins, Avon Spa, Spa Finder, Dr Brandt. Skincare and Mov Living.

Before joining Gharieni, Knowles founded MK Consulting in New York.

Sammy Gharieni, company founder and CEO, commented:

"Milana's deep understanding of market dynamics – coupled with her strategic vision – aligns with our company's mission to build upon the success of our evidence-based wellness technologies.

“Her pivotal role will be instrumental in propelling Gharieni's growth trajectory within the dynamic and competitive landscape of the US market.”

Knowles expressed her excitement about joining Gharieni, stating:

"I’m honoured to become a part of Gharieni's journey as we embark on an exciting phase of growth and next-generation innovation.

“I’m eager to collaborate with the talented team and leverage our collective strengths to explore new business opportunities, cultivate strategic partnerships, and further solidify Gharieni's position as an industry leader."