Premier Software, the creator of flagship business management solution, Core by Premier Software, has partnered with e-commerce platforms, Wowcher and LivingSocial, to provide access to a huge audience of avid spa enthusiasts.
Many operators find it challenging to populate their diaries via direct sales and marketing alone. Core’s integration with Wowcher and Living Social helps spa businesses run performance-based marketing campaigns to its 24 million subscribers. By serving deals to the right people at the right time, gaps in schedules are filled, maximising occupancy and driving incremental revenue.
Meanwhile, staff time is streamlined by reducing manual data entry of bookings and removing the requirement to redeem voucher codes. In addition, operators only pay for clients who visit the spa by purchasing one of the relevant deals.
“Wowcher is excited to launch its partnership with Premier Software, the leading business management software provider to the spa industry,” says Dan Martin, managing director of services and travel at Wowcher.
“By integrating real time availability information from the Core system into the client’s booking process, both client and spa will enjoy a seamless booking experience. UK spas will benefit from the significant volume that Wowcher can deliver whilst maintaining efficient booking processes.”
Each year, Wowcher sells over 250,000 spa packages and introduces 180,000 new clients to UK spas. This equates to £18m of revenue for the spa industry.
“At Premier Software, we have always been driven to create solutions that offer a seamless journey for both staff and clients alike, all the while maximising profitability and relieving pressures on staff,” says Oliver Cahill, chief commercial officer at Premier Software.
“Thanks to Core’s integration with Wowcher and LivingSocial, operators are able to maximise their capacity while introducing their services to a brand new audience. We believe this will not only help the spa industry to recover post-pandemic, but will strengthen operators’ abilities to grow their business long term.”
