Alina Hernandez, Michael Schummert and Enrico Della Casa have been appointed by Gharieni Group CEO and founder Sammy Gharieni to join him as members of the spa and wellness equipment manufacturer’s new Strategic Advisory Board.

Commenting on the formation of the new board, Gharieni said: "We’re thrilled to have Alina, Michael and Enrico join our Strategic Advisory Board. They bring an exceptional track record in their respective fields, and we’re confident that they’ll provide valuable insights and guidance to help us drive our business forward."

Hernandez is an award-winning wellness concept creator who has been collaborating with Gharieni for the past three years. Her appointment to the board sees her position as a de facto advisor to the company become officialised.

Gharieni says Hernandez’s contribution has been invaluable in positioning the group as an emerging player in hybrid wellness programming, with its technologies and continuing its USP as an innovator.

As a highly respected leader in the beauty and wellness industry, Schummert brings a wealth of experience and expertise to the table. Serving as CEO of Babor for more than a decade, he led the company to success with his strategic vision and operational expertise.

Gharieni feels his extensive knowledge of the industry – combined with his leadership and management skills – make him an invaluable asset to its new Strategic Advisory Board.

Della Casa is an entrepreneurially skilled professional with an array of international experience in exclusive brand positioning and development, including Ferrari and Riva Yachts.

Gharieni says Della Casa’s experience with leading global brands, deep knowledge of the industry and vast network of contacts makes him a perfect fit to help the company enhance its communications and marketing efforts, as well as the evolution of the brand.