As part of its 70th birthday celebrations, Sothys has revealed its biggest launch of the year with La Crème 128 Secrets de Sothys premium cream, supported by a 2.5 hour, 11-stage face and body treatment.

The product is formulated with stem cells from the Bernard Mas Sothys Rose - a specially developed variety, and porcelain flower oil.

Christian Mas says: “When my father turned 70 we offered him a specially designed rose bearing his name to be planted in the Sothys botanical garden.

"It turned out that he brought this rose to the lab, which extracted the stem cells. So by its formula and actives this cream is unique, it is also unique for its packaging, a Bernardaud porcelain jar, and of course by its results on the skin.”

The packaging was developed jointly between Sothys and French porcelain house, Bernardaud.

Mas adds: “I met Mr Frederic Bernardaud by coincidence. He was looking to expand his porcelain line and we were looking for a unique container for our unique cream. More than just a pack, the jar tells a story, it tells the story of French refinement and lifestyle, in a definitely modern way.”

Sothys is limiting the distribution of La Crème 128 so that it will be available in exclusively chosen spas.

Mas adds: “We hope to provide spas with unique products and offers, that will make them stand out and be unique as well.

"This treatment is state of the art, our premium signature, with instant results in terms of anti-ageing.”