In recent years, many skincare brands have started to focus on the link between skin health and wellness.

There has been a surge in collagen-boosting skincare, drinks and supplements; anti-inflammation skincare, diets and medicine; and an increased interest in a holistic approach to skincare, integrating sun protection, diet, sleep, fitness and stress.

Unsurprisingly Swissline, the leading luxury Swiss skincare brand launched in 1989, has always been ahead of the game and has been developing skin-friendly, “well-ageing” consumer and professional skincare to support the skin barrier, boost collagen production and tackle inflammation for the last 35 years!

Leading the way with collagen
Since 1990, Swissline has been formulating products with collagen-boosting ingredients, including growth factors and peptides, alongside marine collagen (both hydrolysed and soluble) to support the skin’s health inside and out.

A Western pioneer in anti-inflammation
“For nearly 20 years, Swissline has been formulating its products with madecassoside, the most purified pharma-isolated fraction of the plant centella asiatica, more commonly known as cica,” explained Swissline international brand director, Custodio d’Avo.

“Initially, the intent was to calm sensitised skin and reduce inflammation arising from aesthetic procedures, but later the brand expanded its approach to also address silent, chronic inflammation."

Holistic approach to skin health
Swissline understands that skincare alone can only do so much to combat the effects of oxidative stress. Thus, alongside its results-oriented skincare, it emphasises the importance of a healthy lifestyle, sun protection, a balanced diet, adequate sleep, a fitness regimen and stress management.

Marking a milestone
Swissline will begin celebrating its 35th anniversary in September with an Online Anniversary Calendar on www.swissline-cosmetics.com For 35 consecutive days, the brand will introduce a new game, fantastic prizes and hidden surprises behind every door!

In October, the brand will continue the celebration by launching its 35th Anniversary Gift Sets (available in day and night versions) with super-charged collagen-boosting products.