House of Grey Wolfe, a luxury lifestyle brand, has launched a collection of loungewear and home interior products for retail in spas.
The sister business to Grey Wolfe, a private wellness club in London (see www.spabusiness.com/etalongevity), House of Grey Wolfe’s Solitude line comprises, among other things, a merino wool blanket, woven on the Isle of Bute; an eye mask made from sustainably sourced silk and UK cashmere; a linen-bound journal and a minimalist meditation cushion stuffed with British wool and topped with organic buckwheat.
The collection has debuted at The Mayfair Spa at Four Seasons London at Park Lane, which the founder, Sarah Jones St John, says offers a sanctuary of calm that aligns with its own brand values. “Both House of Grey Wolfe and Four Seasons speak to a guest who seeks more than luxury – someone looking for a deeper sense of connection in every experience,” she says.
