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What three things are necessary to be considered a 'wellness community'? New paper from GWI Initiative aims to define growing real estate segment
By Jane Kitchen 07 Oct 2016
Initiative chair Mia Kyricos said the report has been written with a wide, cross-functional audience in mind
The Global Wellness Institute’s Wellness Communities Initiative has written a white paper to address critical issues surrounding the fast-growing wellness real estate market – estimated by the GWI to be a US$100bn (€90bn, £81bn) global marketplace.

The initiative focuses on communities developed with proactive health and wellness, ecological sensitivity and social connectivity in mind, and the paper seeks to define what makes something a wellness community, what the minimum criteria to deem a community ‘well’ are, and what measures should be considered when attempting to attract, justify or measure investment in wellness real estate.

“(This is) an industry first that offers a baseline definition of what a wellness community is, inclusive of global perspectives from pioneers in the space,” said Initiative chair Mia Kyricos, who is also founder of strategic advisory firm Kyricos & Associates. “We hope it will both inform and attract research and investment in the greater wellness lifestyle real estate sector, already sized at $100bn and growing.”

Kyricos said the report has been written with a wide, cross-functional audience in mind, including owners, developers and operators in real estate, hospitality, wellness and sustainability sectors.

In the paper, the initiative defines a wellness community as “communities and buildings proactively developed with the holistic health of its residents, guests, environment – both natural and built – and local community in mind.”

It sets minimum criteria that are recommended in order to deem a community ‘well,’ including:

• Environmental consciousness, demonstrated by sustainable development and operating practices
• Holistic health and wellness demonstrated by offering residents opportunities via soft programmes and facilities – whether indoor or outdoor – to proactively take care of themselves and enhance their overall quality of life and wellbeing
• Social connections demonstrated by both physical and programmatic elements that foster intergenerational socialisation and connectivity among fellow residents.

The initiative committee also outlined 11 additional criteria that may be considered in defining a community as ‘well.’

“Ultimately, there’s a shift taking place in the wellness industry where we are no longer talking about just the places we visit, but also where we hope to live, and with that comes the opportunity to leverage everything we’ve learned to date,” said Kyricos.

The paper makes note of the fact that while many communities have started to embrace the principles of wellbeing, often the offerings are “thin and seemingly related more to marketing and actual product.”

The initiative hopes to change that – starting with this paper – by driving a more holistic viewpoint during the initial planning stages of any residential project, said Kyricos.

The Wellness Communities Initiative is one of 16 Initiatives launched by the GWI earlier this year.

The Initiative includes 13 other members from across the world, including Kara Bauer, Mexico; Anna Bjurstam, Sweden; Alfredo Carvajal, US; Gloria Caulfield, US; Lisa Clarke, US; Samantha Foster, Thailand; Andrew Gibson, UAE; Ben Gill, UK; Kevin M. Kelly, US; Joy Menzies, Thailand; Steve Nygren, US; Robert Ranzi, Austria; and Brooke Warrick, US.

Kryicos will present more on the Initiative and the white paper at the upcoming Global Wellness Summit
in Tyrol, Austria, 17-19 October.


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Marriott is set to bolster its exclusive Ritz-Carlton Reserve portfolio with a brand new property in South America in Costa do Sol, Rio de Janeiro. The eco-luxury resort will open as part of the ambitious ... More
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Developer Rockwell Island Development Group (RIDGE) has appointed five-star, global hospitality brand Banyan Tree to manage its new luxury island retreat in Bimini in the Bahamas. Immersed in nature and surrounded by pristine beaches, Banyan ... More
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Reservations are now open for Mandarin Oriental’s second London hotel, Mandarin Oriental Mayfair, set to open on 3 June. The luxury establishment will feature 50 guestrooms, 77 private residences and a luxury underground spa retreat. ... More
     
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NEWS
What three things are necessary to be considered a 'wellness community'? New paper from GWI Initiative aims to define growing real estate segment
POSTED 07 Oct 2016 . BY Jane Kitchen
Initiative chair Mia Kyricos said the report has been written with a wide, cross-functional audience in mind
Ultimately, there’s a shift taking place in the wellness industry where we are no longer talking about just the places we visit, but also where we hope to live
– Mia Kyricos
Initiative chair Mia Kyricos said the report has been written with a wide, cross-functional audience in mind
Ultimately, there’s a shift taking place in the wellness industry where we are no longer talking about just the places we visit, but also where we hope to live
– Mia Kyricos
The Global Wellness Institute’s Wellness Communities Initiative has written a white paper to address critical issues surrounding the fast-growing wellness real estate market – estimated by the GWI to be a US$100bn (€90bn, £81bn) global marketplace.

The initiative focuses on communities developed with proactive health and wellness, ecological sensitivity and social connectivity in mind, and the paper seeks to define what makes something a wellness community, what the minimum criteria to deem a community ‘well’ are, and what measures should be considered when attempting to attract, justify or measure investment in wellness real estate.

“(This is) an industry first that offers a baseline definition of what a wellness community is, inclusive of global perspectives from pioneers in the space,” said Initiative chair Mia Kyricos, who is also founder of strategic advisory firm Kyricos & Associates. “We hope it will both inform and attract research and investment in the greater wellness lifestyle real estate sector, already sized at $100bn and growing.”

Kyricos said the report has been written with a wide, cross-functional audience in mind, including owners, developers and operators in real estate, hospitality, wellness and sustainability sectors.

In the paper, the initiative defines a wellness community as “communities and buildings proactively developed with the holistic health of its residents, guests, environment – both natural and built – and local community in mind.”

It sets minimum criteria that are recommended in order to deem a community ‘well,’ including:

• Environmental consciousness, demonstrated by sustainable development and operating practices
• Holistic health and wellness demonstrated by offering residents opportunities via soft programmes and facilities – whether indoor or outdoor – to proactively take care of themselves and enhance their overall quality of life and wellbeing
• Social connections demonstrated by both physical and programmatic elements that foster intergenerational socialisation and connectivity among fellow residents.

The initiative committee also outlined 11 additional criteria that may be considered in defining a community as ‘well.’

“Ultimately, there’s a shift taking place in the wellness industry where we are no longer talking about just the places we visit, but also where we hope to live, and with that comes the opportunity to leverage everything we’ve learned to date,” said Kyricos.

The paper makes note of the fact that while many communities have started to embrace the principles of wellbeing, often the offerings are “thin and seemingly related more to marketing and actual product.”

The initiative hopes to change that – starting with this paper – by driving a more holistic viewpoint during the initial planning stages of any residential project, said Kyricos.

The Wellness Communities Initiative is one of 16 Initiatives launched by the GWI earlier this year.

The Initiative includes 13 other members from across the world, including Kara Bauer, Mexico; Anna Bjurstam, Sweden; Alfredo Carvajal, US; Gloria Caulfield, US; Lisa Clarke, US; Samantha Foster, Thailand; Andrew Gibson, UAE; Ben Gill, UK; Kevin M. Kelly, US; Joy Menzies, Thailand; Steve Nygren, US; Robert Ranzi, Austria; and Brooke Warrick, US.

Kryicos will present more on the Initiative and the white paper at the upcoming Global Wellness Summit
in Tyrol, Austria, 17-19 October.
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World leaders gather at luxury Italian wellness retreat Borgo Egnazia for G7 Summit
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Minor Hotels CEO Dillip Rajakarier has unveiled plans to introduce an innovative medi-wellness concept to the group's Anantara Hotels, Resorts and Spas brand, with ambitions to expand the concept to additional resorts in the future.
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